Well this question may seem absurd to most as I have seen people having an issue with even understanding what web 2.0 is forget actually having a web 2.0 strategy in place to leverage the power of community, collaboration and collective expertise to bring great results for one’s business.
So lets simplify the question.. into many [...]

The presentation below covers the following points:

Elements of Social Networking
Current Status of Orkut in India
Why did Orkut become so Popular in India?
Analysis of Indian youth on Orkut
Upcoming Indian Social Networks (Their Strategy)
Life Cycle of a Social Network

Corporate blogs, have been making news more often than not. Asia Times, on 25th April, wrote an in-depth article on Corporate blogging in the Indian context, covering its impact on companies like TATA, Infosys, Fritolay etc. The article, true to its nature spoke about the risk’s that corporate blogging carries with it, and in the [...]

Blogging has been considered to be vague when it comes to calculating its ROI be it corporate blogging or blog marketing.
So we were more than glad to come across a published paper by Forrester’s Charlene Li that has taken the first step in measuring ROI for corporate blogs.
Here is how to evaluate your corporate blog and [...]