In our last post we equated social media to conversation and when you think of it this way you realise that  companies which only want to talk and don’t listen probably should stay away from engaging in social media.

Social media has been a buzz word for sometime now and constantly the worldover marketers are trying to decipher better ways of leveraging this phenomenon. Some are measuring their success in social media via no of viewers while some others are applying no of clicks as the metric.
Over our 2 years in social media consulting [...]