Social Media Insight I – Its NOT Marketing But Conversations That Click!
Social media has been a buzz word for sometime now and constantly the worldover marketers are trying to decipher better ways of leveraging this phenomenon. Some are measuring their success in social media via no of viewers while some others are applying no of clicks as the metric. Over our 2 years in social media consulting we have discovered that few brands in India (the main market we cater to) have seen conversations as the metric for social media. We believe that social media suffers from the legacy that Search engine marketing and other banner driven campaigns have created for [...]
