Yes! This is our first award and mind you, its just the beginning!
We have won the E4M IDMA award for their ‘Indian Panga League’ Virgin Mobile, 2010 Campaign. The award was announced in the ‘Best Viral Marketing Campaign’ Category on Friday, 3rd June at the IDMA award in Mumbai.
Being the one and only social media agency amongst [...]

Social Media in India is growing by leaps and bounds but till date there was no definitive research that tracked this growth. But now The Nielsen Company conducted in collaboration with AbsolutData a report on social media in India.
The findings of the report are as follows:

30 million Indians who are online consumers [...]

Recently I made a presentation on Social Media Marketing Trends in India 2010 – 2011 and the same inspired me to look out for how exactly is social media impacting India and what are the current trends that are evolving in the Indian social media space.
Unsurprisingly, Facebook and Orkut are the top two social networks [...]

WATConsult which is doing some great work across large clients is growing super rapidly.. On the whole we did so much that we were forced to move to a bigger place.. Check out the new WAT office below which we moved in this christmas!! Have Fun this new year as we did.. [...]