WATConsult - Social Media Agency & Strategy Consulting India » Blogs http://www.watconsult.com Social Media Agency & Web 2.0 Strategy Consulting Mon, 31 Oct 2011 12:44:43 +0000 http://wordpress.org/?v=2.7.1 en hourly 1 WATConsult wins ‘Best Viral Marketing Campaign’ IDMA Award 2011 http://www.watconsult.com/2011/06/watconsult-wins-%e2%80%98best-viral-marketing-campaign%e2%80%99-idma-award-2011/ http://www.watconsult.com/2011/06/watconsult-wins-%e2%80%98best-viral-marketing-campaign%e2%80%99-idma-award-2011/#comments Mon, 06 Jun 2011 13:58:04 +0000 sahilshah http://www.watconsult.com/?p=916 Yes! This is our first award and mind you, its just the beginning!

We have won the E4M IDMA award for their ‘Indian Panga League’ Virgin Mobile, 2010 Campaign. The award was announced in the ‘Best Viral Marketing Campaign’ Category on Friday, 3rd June at the IDMA award in Mumbai.

Being the one and only social media agency amongst other digital agencies was certainly a big deal in the event. The icing on the cake was when competing agency Maxus India bagged a silver in the same category. Our proud CEO, Rajiv  Dingra quoted saying, “The Campaign was undertaken for Virgin Mobile and was called Indian Panga League. This campaign went live with a 3 point strategy of creating intrigue amongst audiences on youtube and to generate consequent views. We ensured tongue in cheek humor with our comments on twitter, facebook and youtube during IPL 2010 thereby attracting large number of views and also keeping the youthful spirit of the brand alive”

In its 5th year of existence with a young and dynamic team at WATConsult, we believe this is where it has just started. Next year we expect ourselves to win many of these in the internet, mobile, gaming, social media and the blogosphere segments as well.

Here is our proud team with the proud award:

watconsult-team

To know more details of the campaign, check out: http://www.watconsult.com/2010/06/indian-panga-league/

]]> http://www.watconsult.com/2011/06/watconsult-wins-%e2%80%98best-viral-marketing-campaign%e2%80%99-idma-award-2011/feed/ The ROI of corporate blogging http://www.watconsult.com/2007/03/roi-corporate-blogging/ http://www.watconsult.com/2007/03/roi-corporate-blogging/#comments Mon, 26 Mar 2007 07:44:00 +0000 Rajiv Dingra http://www.watconsult.com/testing/severapplet/?p=4 Blogging has been considered to be vague when it comes to calculating its ROI be it corporate blogging or blog marketing.

So we were more than glad to come across a published paper by Forrester’s Charlene Li that has taken the first step in measuring ROI for corporate blogs.

Here is how to evaluate your corporate blog and compare it to value generated from offline or other mediums.

blog roi

The above chart can be extremely helpful as a starting point at evaluating your corporate blog efforts though the measurement criterias would differ depending on your corporate blog objectives. Corporate blogs objectives could range from being an initiative to connect with the customer to a platform for hiring new staff or for deriving consumer insights. In each of the above cases the ROI to be measured would be different.

Also if you ever need blog strategy consulting you can always contact us

]]> http://www.watconsult.com/2007/03/roi-corporate-blogging/feed/ Introduction to Corporate Blogging http://www.watconsult.com/2007/02/introduction-corporate-blogging/ http://www.watconsult.com/2007/02/introduction-corporate-blogging/#comments Sun, 18 Feb 2007 02:34:00 +0000 Rajiv Dingra http://www.watconsult.com/testing/severapplet/?p=2 Click here to download the presentation

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