Social Media Insight I – Its NOT Marketing But Conversations That Click!
Social media has been a buzz word for sometime now and constantly the worldover marketers are trying to decipher better ways of leveraging this phenomenon. Some are measuring their success in social media via no of viewers while some others are applying no of clicks as the metric. Over our 2 years in social media consulting we have discovered that few brands in India (the main market we cater to) have seen conversations as the metric for social media. We believe that social media suffers from the legacy that Search engine marketing and other banner driven campaigns have created for [...]
Social Bookmarking Trends: Top Sharing Activities
Social Bookmarking is a method to store, organize, search and manage bookmarks of web pages online by the users who want to remember/share it for further use. There are many bookmarking widgets available that publishers use to make the process of bookmarking easier for the visitors e.g. AddThis, ShareThis, TellyourFriend .etc. But, how your visitor uses it? Which one they prefer over the other? Let’s discuss on this!
Clicks Vs Conversations – The Marketers Dilemma on Social Media Marketing
Social Media Marketing is taking off and a clear sign is the number of agencies and companies offering services around it. Though I belong to the evangelist side of social media marketing i.e. we also offer social media marketing (SMM) services but after interacting with many marketers Ive started to understand their dilemma when it comes to judging the effectiveness of a social media marketing campaign. This post will try and throw some light upon that dilemma which i call as clicks vs conversations. Still Living in the CPC (Cost per click) Era?
WATConsult Adds Facebook Applications Development Capability!
Yes you read it right! WATConsult now provides facebook application development as a service! We always have review facebook applications on our blog but we thought its about time we got into it ourselves! So whose wanting a killer facebook application? Well those of you who dont know what facebook is and what all it can do here is a presentation which gives 5 reasons to have a facebook application.
