We are also announcing two new initiatives in the social media field in India i.e. Socialtrakr.com our social media group blog on social media trends and Socialmediacourse.in - India’s first social media certified course.

Check it out below:

1) Content Writers - Position Available 2 -   We are looking for people having online content writing experience. Experience in financial and technology content writing would be prefered.

Great English and grammar skills a must

Salary - Rs.12-15k p.m.

Location - Colaba, Mumbai

2) Freelance PHP Developer (Wordpress & Wiki) - We are looking for an ace developer in php who has worked previously with Wordpress, Joomla and Mediawiki. This is a freelance position and remuneration would be project based.

Location - Anywhere is cool as long as you deliver on projects.

3) Business Development Executive (Social Media Marketing) - Looking for someone with knowledge of social media marketing and concept selling. Someone who liked to acquire clients and closed deals.

Remuneration - Rs.12-15K per month

Location - Colaba, Mumbai

Please email your resume to rajiv@watconsult.com

Here is a synopsis from the article

The key trends to watch out for in 2008 in the Web 2.0 space based on the trends of 2007
The Year 2007 has been a great year for the Web now known as Web 2.0 the world over. On one hand there have been an upswing in the number of web 2.0 startups globally on the other hand popular web 2.0 startups like Facebook.com, jaiku.com, feedburner.com and others have been acquired or invested in by the giants of the web like Microsoft and Google.
Closer home in India the trends have been similar though still at a nascent stage as social networking became a buzz word with Orkut which led to the birth of startups like Minglebox.com (which got funded by Sequoia Capital), BigAdda.com (Reliance Backed), Desimartini.com (Which recently got acquired by HTMedia) and many others. Though at a less frequency than the US, India has seen over 150 web 2.0 startups (According to a WATConsult Internal Research) been launched this year in different spaces right from social networking, social bookmarking, Blogging, Media Sharing, Local Search etc.

So in order to understand where the Web 2.0 trends are headed in the Coming Year 2008 one needs to analyze what has happened both internationally and in India in 2007.
Key Trends Seen Internationally in Web 2.0 2007

• Open Api’s
  
• Widgetization of the Web
  
• Personalization of the Web
  
• The Web is the New Desktop

Key Trends Seen In India in web 2.0 2007

• Social Networking Phenomenon
  
• Blogging Phenomenon
  
• Media Sharing Phenomenon

Future Trends in India & International Web 2.0 2008 and Ahead..

• Corporate Blogging
• Niche Social Networking
• Employee Communities
• Vitual Worlds
• Enterprise 2.0
• Mobile 2.0

For all those who would like to read the entire article you can download the pdf key trends web 2.0 2008 or grab a copy of the latest IT Magazine. Do drop your thoughts on the article.

So lets simplify the question.. into many questions..

• Does your company have a website? Do customers/employees/suppliers visit your website?
• Does your company engage in any kind of (small or big) market research?
• Does your company interact with customers regularly? (Once a day, week, month on phone, email, chat?)
• Does your company have employee that are widely dispersed? (i.e. you have multiple branches across the country coordinating with each other?)

If your answer to any of the above questions is YES then your company needs a web 2.0 strategy in place!

Here is what a web 2.0 strategy means and what it can do for your company..

Web 2.0 is all about individuals creating conversations using Web-based platforms that connect them through enhanced interaction, collective content creation and shared expertise. Hence whether its a corporate blog or a online employee network/community/wiki or an online community of your customers it all falls under web 2.0.

Internationally the Web 2.0 techniques that businesses are experimenting with are RSS feeds, podcasts, wikis, blogs and social networks as these Web 2.0 tools can be extremely powerful in engaging your customers/partners/ suppliers/employees. Individually, they also provide utility that can help grow the connection you’re making with your customers.

One does this by evaluating the needs, wants, demographic and other details of ones customers and also what brings them to use your products or brands. Once the common aspect among them is figured out (the common aspect could be either linked or independant to your product) you can start building your customers into a community which does the following..

• Free feedback both negative and positive i.e. Market Research
• Engages in future ideation for your products i.e. Product development
• Recommends you to other new customers i.e. Word of mouth marketing
• Free content for you around your brand i.e. Brand communication
• Gives you information on competition i.e. Competitor Analysis

The same method could be applied to bothe employees and other partners and the value derived through web 2.0 collaboration would bring great business benefits.

For those companies in internet businesses its even more imperative to look at a web 2.0 strategy this is because you mode of business itself is through the online medium thereby making your users much more receptive to online platforms and their use. Hence online businesses can derive a higher adoption rate to their web 2.0 initiatives and can see them bringing value instantly.

How is Web 2.0 changing businesses?

(For futher details Contact us at +91-9820761167 or Email Us )