We are also announcing two new initiatives in the social media field in India i.e. Socialtrakr.com our social media group blog on social media trends and Socialmediacourse.in – India’s first social media certified course.

Check it out below:

Happy Diwali to all!

It is for this very reason that as an agency we have taken a stand to do only engagement oriented work rather than advertising oriented work. The way we think about it is the following:

1) Static web = Static Ads

2) Rich Media Web = Rich Media Ads

3) Social Media Web = Social Ads? Or Engagement led conversations?

We feel most marketers need to grapple with the third point above and take a call on where do they invest their social media budgets. Do they do it on ads which are perishable or do they invest in building a community where the ROI is not clicks but no of brand interactions. We have earlier asked this question as well in our clicks vs conversations debate.

Besides for immense learning, responsibility and good work we offer a young fun environment as well.

Position – Social Media Executive

Job Description

Primary roles are, but not limited to:

* Execution of online research and management of social media profiles
* Online research of Social Media tools
* Execution of online campaigns outlined for a specific client account (e.g. Initiating social conversations, set up and management of a blog on behalf of client, etc).
* Full ownership & management of client accounts assigned (range from FMCG, energy, real estate, hospitality, banking, CSR, lifestyle, etc)
* You will build & manage online relations with bloggers, editorial teams of relevant portals, influencer profiles in twitter, social networks, etc.

REQUIRED SKILL SET

* Candidate should be degree educated up to level of Bachelors in a communications oriented discipline;
* Past experience in communications-oriented sectors (e.g. PR, advertising, DM) – this can either have been achieved through internship, placement, full employment etc;
* Qualification in SEO or SEM would be an added bonus;
* Basic understanding of some social media tools e.g. blogs, social networks (Facebook, Orkut, etc).
* Strong writing skills
* Ability to use all Microsoft tools (Word, Ppt, Excel, etc)
* Ability to use at least one image editing program (e.g. Photoshop®) would be an added bonus
* You should  be an excellent communicator with confidence in sharing your ideas, liaising with clients and the rest of the team as well as contributing to the wider knowledge base for WATConsult.com
* Demonstrated use of some use of social media tools outside of work – e.g. have a blog, active on Orkut, Facebook, YouTube etc

Salary to be based on candidates current CTC and his potential and passion for social media

Apply to contact@watconsult.com

The projections too are bright with social media poised to reach 3.1 B$ globally in 5 years and with India already among the top 10 countries visiting twitter and with more than a dozen social media sites on India’s Top 20 one in no way can ignore social media marketing as a critical form of  marketing in todays times.

What needs to be done though is Social Media Marketing needs to be differentiated from other forms of online marketing for it to be well understood by marketers. This post is an attempt at chalking out the key differences..

Social Media VS SEM/Banner Advertising

1. Asset creation VS Renting Of Assets – The first key differentiation is that of creating an asset. Social media media allows you to create an asset be it a twitter account with 100 or so followers or a facebook fanpage with 1000 fans. Its an asset that you can leverage, grow, scale and benefit from as long as you keep investing time in it. SEM i.e. search engine marketing and Banner adds are nothing but space buys or media buys on such engagement oriented assets or content orient assets like a blog or portal.
2. Conversation VS Clicks – While SEM and Banner have the promise of clicks social media has the promise of conversations. I have delved upon this in an earlier post
3. Two way Vs One Way – Social Media was clearly not meant for push marketing or the classical one way dialogue and hence one needs to look to converse rather than push media on social media vis a vis a banner or text ad where the communication is clearly focused on the product.Social media is about understanding the interests of your target audience and then conversing with them on diverse topics