Here is an image of our CEO Mr.Rajiv Dingra receiving this honor in Hong kong today!

Check out the pictures below!

We have taken a 27 seater and delhi and plan on filling it fast… so if you wanna join us contact us on contact(at)watconsult(dot)com

How to set up Facebook’s Video Calling service

As you can see WAT is going everywhere these days Care to join us? send your resume to contact(at)watconsult(dot)com. Also if you want to hire our social media services send a mail to rajiv(at)watconsult(dot)com

We have won the E4M IDMA award for their ‘Indian Panga League’ Virgin Mobile, 2010 Campaign. The award was announced in the ‘Best Viral Marketing Campaign’ Category on Friday, 3rd June at the IDMA award in Mumbai.

Being the one and only social media agency amongst other digital agencies was certainly a big deal in the event. The icing on the cake was when competing agency Maxus India bagged a silver in the same category. Our proud CEO, Rajiv  Dingra quoted saying, “The Campaign was undertaken for Virgin Mobile and was called Indian Panga League. This campaign went live with a 3 point strategy of creating intrigue amongst audiences on youtube and to generate consequent views. We ensured tongue in cheek humor with our comments on twitter, facebook and youtube during IPL 2010 thereby attracting large number of views and also keeping the youthful spirit of the brand alive”

In its 5th year of existence with a young and dynamic team at WATConsult, we believe this is where it has just started. Next year we expect ourselves to win many of these in the internet, mobile, gaming, social media and the blogosphere segments as well.

Here is our proud team with the proud award:

To know more details of the campaign, check out: http://www.watconsult.com/2010/06/indian-panga-league/

The findings of the report are as follows:

• 30 million Indians who are online consumers are members of social networking sites
• 20 million of these spend time on social networking sites daily
• Indians spend more time on social media than they do checking personal email
• Over the next six months 45,000 online Indians intend to join social networking sites each day
• 1/4th of online Indians were able to recall brands using social media
• Having a social media presence connotes ‘innovation’ ‘customer friendliness’ and a sense of ‘cool’
• Nearly 40 million Indians are using online reviews to inform purchase decisions
• 67 percent of Indians who are on the web use online reviews to help them make purchases
• 60 percent Indians who are social media users are open to being approached by brands

Now the big statistic -> Social Media in India is growing at 100 percent and is likely to touch 45 million users by 2012

We are believers that this medium will impact marketing in a big way. If you looking for a social media agency then contact us here.

Unsurprisingly, Facebook and Orkut are the top two social networks in India. The interesting element is that most of the social networking activities happen between 6 pm and 10 pm. In other words, Indian online users aren’t using social media during work hours (which is usually an assumed fact). It is a simple but key insight that will significantly boost any social media marketing campaign’s ROI. Here is a list of top Indian Social Networks:

Top 5 Social Network in India

Some worthwhile Statistics to look at:

1) 60% of the social networking traffic come from Non Metro-Cities but the highest traffic generating city still remains to be a Metro i.e. Mumbai

2) The highest number of active users are from the 15-24 age group but LinkedIn has a different age group of active users i.e. 25-34 age-group

3) The male-female ratio shows consistency with the overall population break-up by gender i.e. 80:20 in favor of males

4) Social media in India reaches out to 60 per cent of the online Indian audience

5)Facebook and Orkut, together cater to about 90 per cent of the users in the social media space.

6) Facebook is the only social network in India that has witnessed a tremendous growth, almost doubling its users in the last 6 months.

7) Highest number of active social media audience in India are in the age group of 15-24 and are graduates who are looking for a Job or planning further studies

8 ) The maximum users come from the ‘less than 2 lakhs p.a.’ income category. This is because social networks are primarily driven by the youth

9) More than 45% of the users on Social Networks return during the day. Facebook tops the list with users re-visiting more than 3 times during a day

10) Majority of the time spent by the Indian audience on Facebook is on Interactive Games/Applications and then on viewing Photos

Now that you have gotten a better understanding of the Indian social media landscape, I believe you’re better equip to reach your target audience. After all, conversations is the key when it comes to social media marketing (I’m assuming that your have a great product). Feel free to post your questions under the comments section below. I’ll answer them within my best ability.

Cross Posted via Penn-Olson

CHECK OUT THE VIDEO… AND SEE HOW MUCH FUN WE HAVE!

INCASE YOU WANT TO HAVE AS MUCH FUN IN THE NEW YEAR SEND US A MAIL ON –>> hrd.watconsult@gmail.com and tell us why you would like to have fun.. We are hiring for social media marketing positions, designers, developers as well as anyone who just loves digital media and think he or she can kick some ass in this space!

Apparently i wasn’t doing much this weekend and thought i would kill time by doing something which is rather productive.  So i happened to note down things that i have seen in the Social Media Space in India. And Guess What! It turned out to be so good that i made a presentation out of it

Coming to the Presentation, its about Social Media Marketing Practices in India where i have shared my Views on How 2010 has been for Social Media and whats in store for Social Media in 2011

Here is a close look at what the hell am i talking about..

Down below in the Comments Section, do let us know what You think  on how 2011 will be for the Social Media Marketing Sector in India

Firstly lets put things into perspective: Brands have never before had such a powerful medium at their disposal at such a small cost. They have never before earned media that could boast of a 1 million plus reach. They have always had to pay for the media for a one time use be it a print ad or a tv ad. But facebook and twitter have changed all that.. Brands can now own their own mini news feed or advertsing channel which could be millions of users on facebook for free (as in with no payment to facebook). The challenge I see is when do you stop looking at just one number i.e. likes and try and go deeper?

Meaning of numbers is more important than volume of numbers

Its important that we do more than scratch the surface when it comes to social media. We need to dig deeper and delve deeper. A statistic quoted by Wolfgang of Comscore at a recent social media gathering I attended was that brands the world over spend 80$ getting traffic and measuring it but spend 1$ to measure what the traffic does on its website. This shows that we are lazy marketers who take a simple topline figure as a success metric and don’t try and delve deeper to build intelligence. This behavior may come from the offline scenario where a TRP is sufficient for measuring TV but that’s not the case with social media. Its important to measure and add meaning to numbers. To make it simpler Ill give the following example of two competing brands A and B:

Brand A – 1 lakh fans

Brand B – 8 lakh fans

Question to you – Which brand is better on social media? – Your answer brand B

Now delving a level deeper?

Brand A – 9302 interactions a month

Brand B  – 7903 interactions a month

Question to you – Which brand is better on social media? – Your answer brand A

Now Delving even deeper?

Brand A – 3700 brand related conversations with 79% positive conversations

Brand B – 3749 brand related conversations with 69% positive conversations

Question to you – Which brand is better on social media? – Your answer brand A

Finally.. another level

Brand A – 84,000 active users on the page (84% active)

Brand B – 138400 active users on the page (13.8% active)

Question to you – Which brand is better on social media? – Your answer brand A

As you can see from the answers above the number of fans may not necessarily mean a better social media presence. Its important for brand managers to delve deeper. After all these aren’t clicks we are talking about its people who converse and in most cases are actual buyers and not just browsing folks of the web.

Author – Rajiv Dingra – CEO of WATConsult