45 Million Indians On Social Media By 2012 - Are You On It Yet?

Rajiv Dingra — Wed, 11 May 2011 06:09:14 +0000

Social Media in India is growing by leaps and bounds but till date there was no definitive research that tracked this growth. But now The Nielsen Company conducted in collaboration with AbsolutData a report on social media in India.

The findings of the report are as follows:

30 million Indians who are online consumers are members of social networking sites
20 million of these spend time on social networking sites daily
Indians spend more time on social media than they do checking personal email
Over the next six months 45,000 online Indians intend to join social networking sites each day
1/4th of online Indians were able to recall brands using social media
Having a social media presence connotes ‘innovation’ ‘customer friendliness’ and a sense of ‘cool’
Nearly 40 million Indians are using online reviews to inform purchase decisions
67 percent of Indians who are on the web use online reviews to help them make purchases
60 percent Indians who are social media users are open to being approached by brands

Now the big statistic -> Social Media in India is growing at 100 percent and is likely to touch 45 million users by 2012

We are believers that this medium will impact marketing in a big way. If you looking for a social media agency then contact us here.

Social Media Insight II - Social Media Isn’t For Deaf Company

Rajiv Dingra — Fri, 08 May 2009 08:13:52 +0000

In our last post we equated social media to conversation and when you think of it this way you realise that companies which only want to talk and don’t listen probably should stay away from engaging in social media.

Yes we always have felt and seen for ourselves that deaf clients = bad clients in social media. Infact even deaf people can converse as they can take the help of sign language. So incase a company is deaf by virtue of not understanding how to lissen on social media then it either can hire a sign language instructor ( i.e. social media agency) or learn the ropes by reading about it on the web or take the help of a hearing aid (social media monitoring services).

In short - LISTENING is the most important and always the first aspect of social media. Now one can listen by monitoring existing social platforms or one can listen by creating a social platform that invites users to express themselves.

WATConsult - Social Media Agency & Strategy Consulting India » smm

45 Million Indians On Social Media By 2012 - Are You On It Yet?

Social Media Insight II - Social Media Isn’t For Deaf Company