Social Media is growing and if you still doubt it you should see this video WATBlog posted earlier today.. But what is growing equally quickly is the use of social media by brands, companies and celebrities alike for marketing themselves and their products. We reported on statistics earlier on how online recommendations is the most [...]

In our last post we equated social media to conversation and when you think of it this way you realise that  companies which only want to talk and don’t listen probably should stay away from engaging in social media.

Social media has been a buzz word for sometime now and constantly the worldover marketers are trying to decipher better ways of leveraging this phenomenon. Some are measuring their success in social media via no of viewers while some others are applying no of clicks as the metric.
Over our 2 years in social media consulting [...]

Social Media Marketing is taking off and a clear sign is the number of agencies and companies offering services around it. Though I belong to the evangelist side of social media marketing i.e. we also offer social media marketing (SMM) services but after interacting with many marketers Ive started to understand their dilemma when it [...]