WATConsult - Social Media Agency & Strategy Consulting India » social media optimization

Social Media & SMM Evolution In India 2005 -2010

Rajiv Dingra — Mon, 22 Mar 2010 05:06:36 +0000

Hi All.. Its been long we posted here on our official blog. But we assure you its worth the wait as today we are posting a neat presentation on ‘ Social Media and Social Media Marketing Evolution in India 2005-2010′.

We are also announcing two new initiatives in the social media field in India i.e. Socialtrakr.com our social media group blog on social media trends and Socialmediacourse.in - India’s first social media certified course.

Check it out below:

Social Media Evolution in India 2005 - 2010

View more presentations from WATConsult.

Social Media Insight II - Social Media Isn’t For Deaf Company

Rajiv Dingra — Fri, 08 May 2009 08:13:52 +0000

In our last post we equated social media to conversation and when you think of it this way you realise that companies which only want to talk and don’t listen probably should stay away from engaging in social media.

Yes we always have felt and seen for ourselves that deaf clients = bad clients in social media. Infact even deaf people can converse as they can take the help of sign language. So incase a company is deaf by virtue of not understanding how to lissen on social media then it either can hire a sign language instructor ( i.e. social media agency) or learn the ropes by reading about it on the web or take the help of a hearing aid (social media monitoring services).

In short - LISTENING is the most important and always the first aspect of social media. Now one can listen by monitoring existing social platforms or one can listen by creating a social platform that invites users to express themselves.

Social Media Insight I - Its NOT Marketing But Conversations That Click!

Rajiv Dingra — Sat, 02 May 2009 08:13:27 +0000

Social media has been a buzz word for sometime now and constantly the worldover marketers are trying to decipher better ways of leveraging this phenomenon. Some are measuring their success in social media via no of viewers while some others are applying no of clicks as the metric.

Over our 2 years in social media consulting we have discovered that few brands in India (the main market we cater to) have seen conversations as the metric for social media.

We believe that social media suffers from the legacy that Search engine marketing and other banner driven campaigns have created for the online medium. What brands have failed to comprehend that a conversation i.e. a outreach and reply to an outreached message might be far more powerful and impactful than a click to a website.

Social media also suffers from the marketers myopic vision sydrome that is to see the tool as a way to reach out and not as a tool to ‘hang out’ among people who matter. For example lets say you are at an exhibition with 100 prospective customers.. which approach would you think would work? An approach of shoving you business cards in their faces and moving on to the next person in order to reach out to maximum people or the approach of striking a conversation with one prospective customer - discussing business with him/her and making sure he is sold on your concept/product etc.

Well to each his own but we feel the later strategy works far better in the long run. It also tells your customers that you care to listen. This is because is conversation is always two way and not one way.

So in conclusion we would like to say that Social Media isn’t designed for marketing its designed for conversations.