How to set up Facebook’s Video Calling service

As you can see WAT is going everywhere these days Care to join us? send your resume to contact(at)watconsult(dot)com. Also if you want to hire our social media services send a mail to rajiv(at)watconsult(dot)com

We have won the E4M IDMA award for their ‘Indian Panga League’ Virgin Mobile, 2010 Campaign. The award was announced in the ‘Best Viral Marketing Campaign’ Category on Friday, 3rd June at the IDMA award in Mumbai.

Being the one and only social media agency amongst other digital agencies was certainly a big deal in the event. The icing on the cake was when competing agency Maxus India bagged a silver in the same category. Our proud CEO, Rajiv  Dingra quoted saying, “The Campaign was undertaken for Virgin Mobile and was called Indian Panga League. This campaign went live with a 3 point strategy of creating intrigue amongst audiences on youtube and to generate consequent views. We ensured tongue in cheek humor with our comments on twitter, facebook and youtube during IPL 2010 thereby attracting large number of views and also keeping the youthful spirit of the brand alive”

In its 5th year of existence with a young and dynamic team at WATConsult, we believe this is where it has just started. Next year we expect ourselves to win many of these in the internet, mobile, gaming, social media and the blogosphere segments as well.

Here is our proud team with the proud award:

To know more details of the campaign, check out: http://www.watconsult.com/2010/06/indian-panga-league/

Last year has been a fantastic one though. Facebook has crossed 14 million users, Linkedin has crossed 7 million, the whole of bollywood and cricket world is on Twitter and even youtube has made strides with live streaming of IPL. On the whole its been a dream year for Social media in India since last Diwali to this diwali.

We at WATConsult too have seen a lot of changes and progress over the last year. We have grown to a 30 people (almost and growing) team. We have added some fantastic clients (and continue to add them each week not having time to update the new logo’s ;)) and we have done some case study stuff work and won great testimonials as well as client confidence. We have outgrown both our current offices and are currently scouting for a big fat space to accommodate our folks.

But above all of this what we have managed to do is get a fantastic team on board. I say this because last night I was at the diwali dinner with my team and when I was reaching home I realized that the fun in building companies or running them is only because of the people you work with and the culture you build. The culture at WAT has been one of openness friendliness and respect. Its the buzz that keeps everyone going internally. Its when you feel that buzz you know you are going in the right direction.

Half of our jokes were twitter related or facebook related and it was great to see the team have a great laugh at them. It was also fun to suddenly see people get into work related discussions in the middle of dinner and be very engaged in the same. It felt great to know that the team connected strongly both with social media and with WATConsult. I felt like a proud parent of sorts

Lots of people have asked me that whether this social media fad will continue or no. My answer has always been that once people make it a part of their daily lives then its very difficult to change their habits. My belief is just like our offline dinner jokes were based on activities we did online I think a lot of others would feel the same offline impact of social media as it grows. I am an optimist and yes Social media wont be omnipresent and like any medium there will be heavy, light and ultra light users but it will redefine communication and that is the paradigm shift.

Sometimes brands and people both need to stop over analyzing what social media is and what it can do and just enjoy the process. Enjoy the joyride of free flowing conversation. The world wont end nor would it stop with social media but it is definitely changing and thats where the fun is

By Rajiv Dingra - CEO WATConsult

Happy Diwali to all!

The article carried illuminating quotes from Rajiv Dingra creator and “chief blogger” of WATConsult on the Indian Corporate blogging and what, WATConsulant is doing to make Corporate Blogging more Understood.

Rajiv’s Quotes from the article:

Like other blogs, corporate blogs informally exchange feedback and information inside and outside the organization, but they run risks of suffering more damage than other blogs from legal and public relations disasters. So a new marketing and PR breed called “social media management” firms, such as New Delhi-based BlogWorks and WATConsult, are opening shop to give Indian corporates professional help in blogging.

Rajiv Dingra, creator and “chief blogger” of WATConsult, told ATol that many leading Indian companies are expressing interest in starting blogs.

“We are conducting a workshop in May on corporate blogging,” said Dingra. “We tell companies that just as we have offline conversations, blogs are necessary online conversations with clients, customers and employees.”

Dingra is convinced that blogs will be a standard corporate communication tool just like a website and e-mail ID, particularly in India, where more than 35% of the population is under 15 and the Internet is increasingly their basic medium of communication.

“Without publicity, Orkut has 6.13 million India profiles,” said Dingra, “and that should give an idea of how much a blog type of networking is necessary for any brand targeting the young in India.”

With an inherent freewheeling structure, blogs are unsure territory for nervous corporates for whom blogging could be uncorking a genie that could turn out to be a monster. But if it is executed well there is little to worry about, said Dingra, and even negative communication can be turned to advantage. “We even offer negative feedback management to our blog clients.”

The article also carried interesting quotes and insights from Tata Interactive systems - Ankush Gupta and Abhijit Bhaduri, who run’s the Fritolay blog amongst many others.

WATConsult in its attempt to make corporate blogging more understood has started conducted workshops. It’s currently in process of carrying workshops for companies. To enquiry about the same …contact us!

To read the entire article click here