Blogging has been considered to be vague when it comes to calculating its ROI be it corporate blogging or blog marketing.
Here is how to evaluate your corporate blog and compare it to value generated from offline or other mediums.
The above chart can be extremely helpful as a starting point at evaluating your corporate blog efforts though the measurement criterias would differ depending on your corporate blog objectives. Corporate blogs objectives could range from being an initiative to connect with the customer to a platform for hiring new staff or for deriving consumer insights. In each of the above cases the ROI to be measured would be different.
Also if you ever need blog strategy consulting you can always contact us