We are extremely happy to announce that our clients Kotak Mahindra Group have won the first ever Indian PR and Corporate Communication Awards (IPRCCA) 2011 for their Im25.in campaign which conceptualised and executed by us.
Kotak Mahindra Group is one of India’s most reputed financial conglomerates and they tasked us with coming up with a way to promote their national talent hunt called ‘Kotak’s Got Talent’ internally with their employees. Now, KMG is a big firm and coming up with an idea to increase their employee engagement was challenging but we delivered and how!
Our idea was to create an internal social network for the organisation, an platform for the KMG’s employees across the country to connect with each other and take part in fun activities. Participation for KGT was increased through teaser videos and various contests which also increased user engagement. Apart from Kotak’s Got Talent, we devised a lot of fun activities by means of contests, blog experiences and cricket tournaments. More than 30 Contests, Your Kotak Story, Kotak Cool Spaces, Kotak T25 Super Series, Kotak’s Fun Gallery & Let’s Celebrate etc. remained the highlights of the site during the last three months of the campaign.
Voting for your favorite Kotak’s Got Talent was a huge hit with thousands of votes being cast for each talent. The Social networking part interested Kotakities the most. The response received for the campaign was amazing. With more than 5300 employees on the site, approx 18,000 Board Messages (on profile pages) and 1300 Private Messages been shared, the employees surely interacted more than expected. There were more than 30,000 interactions, 40,000+ views on Videos and thousands of photo uploads from employees, simply proving that Kotakities loved socializing and who doesn’t love doing that, right?
Dont just believe what we say.. Here is what the client had to say..
Commenting on this achievement an elated Karthi Marshan, Group Head Marketing, Kotak Mahindra Bank said “We are very happy to have won this award. An enthusiastic team,WATConsult has demonstrated good execution strategy. What they brought to the table was good ideas to keep up the engagement on the platform and make employees feel a part of the 25 years celebrations”, he added.
Note: The microsite has been taken offline since March 2012 as the campaign ended.
Tags: Social Networking, award winning social media work, internal social media campaign, internal social networking, kotak social media strategy, kotak watconsult, social intranet, social media campaign kotak