Movies need to get the best buzz before they release for their success at the box office. We all have seen new movies generating buzz via their website, viral videos and social media. We thought why can’t we just generate the biggest buzz about any movie exclusively on Social media. So we got together with Tips Industries for their super hit film, Tere Naal Love Ho Gaya. We created the campaign for the movie and kept its Facebook page as the main anchor for promotions, activities, teasers, trailers and contests to keep the buzz high.
Tere Naal Love Ho Gaya’s fan page on Facebook was a huge hit among its fans. The exciting content on the page, which was a mix of exclusive pictures, videos and songs attracted more and more fans. They were constantly being engaged via campaigns, gratification and exclusive content. The page had fresh contests that act like a pull-factor for the fans. he music of Tere Naal Love Ho Gaya is one of its USPs. With the likes of Atif Aslam, Shreya Ghoshal, Mohit Chauhan and Sunidhi Chauhan, the album is one of the most sought after, on the internet. Music download on various website has been receiving a thumping response. Tere Naal Love Ho Gaya crossed 2,80,000+ fans with high engagement in terms of interactivity, superseding the fan-base of several competitor movie pages.
This is what Kumar Taurani, Managing Director & Chairman of Tips Industries and the producer of Tere Naal Love Ho Gaya had to say, “Songs are attracting more and more fans. They are constantly being engaged via campaigns, gratification and exclusive content. The page has fresh contests that act like a pull-factor for the fans. The music of Tere Naal Love Ho Gaya is one of its USPs. With the likes of Atif Aslam, Shreya Ghoshal, Mohit Chauhan and Sunidhi Chauhan, the album is one of the most sought after, on the internet. Music download on various website has been receiving a thumping response. interact and share all the exciting content from the film first with our loyal base on Facebook. The interaction levels are proof that they are enjoying the songs and videos of the film and are eagerly waiting for the release on 24th Feb. Along the way, our base has given us some very valuable feedback and inputs on our marketing efforts.”
We believe that social media buzz is a great indicator of pre movie buzz and excitement. ‘Tere Naal Love Ho Gaya’ is a classic example of how smart marketing and great content can ensure pre movie buzz with the right audience. We are glad that we were chosen by Tips Films to handle the social media for this movie. Understanding the growing impact of Social Media, the makers opted for Facebook over an official website. By the looks of the current statistics, this decision seems to have worked in their favour.
Tags: box office social media strategy, movie marketing on social media, social media case study movie marketing, social media for indian movies, social media for movies india, tere naal love ho gaya social media success
- 2D Animators
- Social Listening
- ORM (Online Reputation Management)
- Marketing to India versus Marketing to Bharat
- WATTalks – Videos to drive the future of digital content marketing
- WATTalks – Digital content in Indic languages to rule Internet in India in the future
- WAT Talks – How to leverage data to drive insight for Digital Marketing
- #SuitUpToAllergy – Godrej’s digital driven campaign
- 10 mistakes that marketers should avoid for content marketing