In the field of Finance, filled with jargon, legal terminology, and complex clauses, it is quite difficult to do something different. Hence, the advertising approach taken by most Financial Services Brands is usually a safe and serious one. However, in recent years, humour has emerged as an effective medium of communication.
When Motilal Oswal, India’s leading Financial Services Company, decided to launch their new-goal based platform #TIP – Target Investment Plan, we decided to take the humorous route and break the pattern of serious marketing. (TIP, a unique product from Motilal Oswal helps people fulfill their investment goals by creating the ideal mix of amount, horizon and funds.)
To introduce this product, we created a digital campaign – #TheOnlyTIP. The campaign video featured the famous standup comedian Mallika Dua and the Man From Motilal Oswal (MFMO) Manav Kaul. Portraying multiple characters who have fallen victim to society’s unsolicited advice, Mallika looks for the right TIP. And she finds it right at her finger tips! What is that TIP? Watch the video to find out!
With a renowned personality like Mallika Dua as a part of the campaign, the message reached out to many. The association of an influencer, a humorous script and a crystal clear agenda turned out to be a winning combination for the launch of this campaign.