Follow us on Snapchat @watconsult.in

Social Listening

KEY OBJECTIVE OF THE ROLE

  • To derive insights from social listening data to drive and create data related content strategies

KEY RESPONSIBILITIES

  • Listening/Monitoring and being active in understanding what Customers/Stake-Holders are saying about the respective brand in the online space
  • Using Analytics software, track the trends and use the data to shape content. On a daily basis review the social conversations and report the same to the brand managers
  • Analyze the data collected and on a monthly basis, present a detailed report of the same
  • Stay up to date on new social media tools, best practices and how other organizations and companies are using them, so that the company can continue to be an early adopter of these technologies. Conduct competitive analysis, researching emerging social media trends and best practices. Moderating the comments posted on the blogs, social media sites, etc
  • Create awareness around the existing collaboration tools and capabilities within the communities Evaluate the health of the business on a regular basis, and evolve the social learning and community plans, as needed

QUALIFICATION

  • Bachelor’s Degree or Master’s Degree in Communication/Advertising/Mass Media/Any other discipline, Related professional courses would be an advantage

TARGET INDUSTRIES & EXP

  • 1-3 Years of Experience

COMPETENCIES
Behavioural:

  • Strong initiative and with a positive attitude
  • Investigative mind-set
  • Good analytics skills
  • Ability to present data in a way that is simple to interpret for a non-technical audience
  • Ability to interpret of complex data sets, make recommendations for improvement and monitor the impact of changes
  • Ability to learn quickly, work in tight deadlines and adapt to change
  • Professional, organized, efficient and accurate
  • Tenacity, drive and the desire to succeed
  • Resourceful and creative troubleshooting skills
  • Strong commitment to quality
  • A well-developed sense of humour

Technical:

  • Experience on Simplify 360 Tool
  • Knowledge of website monitoring and evaluation tools
  • Good experience of website analysis (how site functionality works, investigating areas of potential for the digital team to work on, recommendations to optimize website performance and conversion)

Interested candidates may email their resume to wathr@watconsult.com

Categories: Careers