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DIGITAL MEDIA EXECUTIVE

KEY OBJECTIVE OF THE ROLE

  • A Digital Media Executive is required to create content and execute digital media campaigns crafted for the brands. As a representative of WATConsult, the personnel will aid its clients in delivering value for campaigns by means of designing meaningful content/communication, thereby ensuring that the strategy is adhered within the context of the assignment thus contributing to overall brand management and achieving excellence.

KEY RESPONSIBILITIES

  • Create, curate and implement engaging digital content for the assigned brands
  • Manage social & digital presence of the assigned brands including overall execution, online response management and maintenance of respective online media properties.
  • Keeping hands-on interaction across online platforms viz. Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest, relative blogs, forums and more
  • Actively collaborate with respective internal teams for meeting the project & campaign requirements on a daily basis
  • Sharing creative input on ideas and campaigns by virtue of having primary experience in managing & interacting with the online consumers and the brand
  • Track all platforms and share assistance in its evaluation on regular basis by generating reports for brands/campaigns performance
  • Track and conduct competitor analysis to assist in providing data for comprehensive understanding on the competitor & brand performance on digital media platforms
  • Actively respond and react to the changes within online media networks viz. changes in functionality, methods of engagement, addition of new features and more
  • Learn media & respective online tools in order to master it for future course thus aiding the brand
  • Participate to manage and update partner websites as deemed necessary
  • Overcome and manage routine challenges
  • Attend & cover events as deemed necessary
  • Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects
  • Keeping abreast with new trends in digital industry

QUALIFICATION

  • Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent
  • Certification in Digital Media / SEO / SEM will be added honours
  • 0-2 years of work experience with a brand, digital/social/advertising/creative/media agency

TECHNICAL SKILL REQUISITE

  • Professional-level proficiency in English
  • Basic Knowledge of Social Media Channels, Digital Media and Online Marketing
  • Proficient in content marketing theory and application
  • Excellent written, oral communication and presentation skills
  • Attention to detail and an ongoing commitment to achieving high-quality results
  • Must be informed and active follower of latest industry trends, marketing campaigns and the next viral video trend

BEHAVIOURAL SKILL REQUISITE

  • Enthusiastic and eager to learn and explore various facets of the job
  • Passionate about new-age digital advertising
  • Expresses clearly and an active listener to constructive feedback and instructions
  • Must be able to perform and be collaborative under pressure situations and tight deadlines
  • Must be adept to working in a dynamic team structure

Interested candidates may email their resume to wathr@watconsult.com

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