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SENIOR DIGITAL MEDIA EXECUTIVE

KEY OBJECTIVE OF THE ROLE

  • A Senior Digital Media Executive is responsible to implement and supervise digital media activities for the assigned brands.
    As a representative of WATConsult, the personnel will aid its clients in delivering value for campaigns by means of conceptualization and implementation of strategies & campaigns thereby contributing to overall brand management and achieving excellence in its expectation with the team.

KEY RESPONSIBILITIES

  • Formulate, curate, create, devise engaging digital content and campaign strategies across relative platforms for the assigned brands
  • Manage and supervise social & digital presence of the assigned brands including overall execution, online response management and maintenance of respective online media properties.
  • Engage in hands-on interaction across online platforms viz. Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest,
    Websites, Mobile Apps, Relative blogs, Forums and more
  • Actively collaborate with respective internal teams to conceptualize and execute the project & campaign requirements on routine basis thereby building internal teams’ partnership
  • Assist in formulating strategies by sharing creative input on ideas for campaigns by virtue of having primary experience in engaging & interacting with the online consumers and the brand
  • Prepare analysis, review & reports on campaign effectiveness by tracking KPI’s measuring the impact of social & digital media strategies
  • Plan & prepare monthly & quarterly campaign plans for the brand
  • Be actively involved in SEO/Tech/Media/ORM efforts with the support team(s)
  • Proactively respond and react to the changes within online media networks viz. changes in functionality, methods of engagement, addition of new features and more
  • Responsible to manage and update partner websites in collaboration with internal teams as deemed necessary
  • Master media workflow & respective online tools thus aiding the brand
  • Collaborate and guide the immediate team members- Digital Media Executive(s)
  • Manage and overcome routine challenges
  • Liaison with the client thus maintain first level contact with brand POCs
  • Attend & cover on-ground events & workshops as deemed necessary
  • Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects
  • Make efficient use of new trends in digital industry for regular research and to devise implementation of related studies & techniques in routine

QUALIFICATION REQUISITE

  • Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent
  • Certification in Digital Media / SEO / SEM / Ecommerce will be added honors
  • 1-3 years of work experience with a brand, digital/social/advertising/creative/media agency

TECHNICAL SKILLS REQUISITE

  • Professional-level proficiency in English
  • Advanced knowledge of Social Media Channels, Digital Media and Online Marketing, abreast with latest industry trends, marketing campaigns and the next viral video trend
  • Proficient in content marketing theory and application, maintains excellent writing and language skills
  • Excellent oral and written communication, presentation, analytical & collaborative skills
  • Highly organized to be able to handle multiple deadline driven projects and workflows
  • Able to manage and accommodate with the team members
  • Should have a keen eye for detail

BEHAVIOURAL SKILLS REQUISITE

  • Eagerness to learn and explore various facets of the job with an enthusiasm to share learning with others
  • An enthusiast and fanatic of new-age digital advertising
  • Expresses clearly and an active listener to constructive feedback and instructions
  • Must be able to perform and be collaborative under pressure situations and tight deadlines
  • Must be adept to working in a dynamic team structure with an ongoing commitment to achieving high-quality
  • Willingness to undertake a variety of work not limited to the role/job specifications.

Interested candidates may email their resume to wathr@watconsult.com

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