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Marketing to India versus Marketing to Bharat

Sabiha Khan, AVP, Strategy Account Planning, WATConsult, points out that speaking in English is not an important indicator of affluence and intelligence. So, the next wave of opportunity lies not so much with India as it does with Bharat. With the immense opportunity lying untapped, it s time to craft multi-faceted and multi-lingual campaigns for […]

WATTalks – Videos to drive the future of digital content marketing

Video has undergone a major transformation from the ‘age of the television’ in the 1960s to what we call the ‘information age’ today. Traditional television commercials have morphed into YouTube, Snapchat, Vimeo, and even Facebook Live. Video today, has become a staple of consumers’ everyday lives. A recent study has found out that video marketing […]

WATTalks – Digital content in Indic languages to rule Internet in India in the future

Experts predict that the next wave of growth in India’s Internet penetration will come from Tier II and Tier III cities. It is here where wireless mobile internet will play a pivotal role, leading to a substantial growth of vernacular and regional content. As of today, up to 45 percent of online users consume regional […]

WAT Talks – How to leverage data to drive insight for Digital Marketing

Today, we live in what many call the ‘Information Age.’ Data, now plays an important role in all stages of marketing. It is proven that when applied appropriately, data has the ability to drive growth for brands and have a noteworthy impact on revenues. In our recent session, our panelists highlighted instances of how data […]

#SuitUpToAllergy – Godrej’s digital driven campaign

Godrej Appliances is one of the largest players in the Home Appliances space in India and has always delighted its consumers with innovative technology and a creative approach towards their digital campaigns. The brand recently launched a new product – ‘The Godrej Eon Front Load washing machine’ through digital platforms with a campaign titled #SuitUpToAllergy. […]

10 mistakes that marketers should avoid for content marketing

In recent years, content marketing has emerged as an effective tool for marketers and they want to ensure that awareness and visibility is on top of the heap. One of the most important things that needs to be remembered is great story-telling. If the story is good, your audience will like and share it. In […]

Simplicity is the secret ingredient

I am sure most of us who have watched the movie Kung-Fu Panda 1, enjoyed Po’s quest to find the answer to the questions – What’s inside the Dragon Scroll? What’s the secret ingredient to my Dad’s Noodle Soup recipe? Well, the answer was right there in front of his eyes. In this creative day […]

Chatbots – A great addition to your digital marketing strategy!

Digital marketing is constantly evolving with the introduction of innovative and disruptive technology. Chatbots are the latest phenomena to have captured the attention of marketers around the world. The rise in this technology is primarily due to social media platforms like Facebook introducing it for brands pages. Many brands have deployed chatbots and have successfully […]

Digital will overtake TV viewership in India by 2020

Over a year ago, if I was to tell you that the number of internet users in India will overtake those of Television in the next 4-5 years, you would have debated it. Today, surely not. In the last 18 months, 150 million new internet users (50% growth) have been added which previously took 6 […]

Motilal Oswal launches digital campaign #TheOnlyTIP

In the field of Finance, filled with jargon, legal terminology, and complex clauses, it is quite difficult to do something different. Hence, the advertising approach taken by most Financial Services Brands is usually a safe and serious one. However, in recent years, humour has emerged as an effective medium of communication. When Motilal Oswal, India’s […]

WATConsult launches a report on Internet Of Things

Internet of Things (IoT) has been seeing increased adoption in India and the market is expected to grow at 41% CAGR till 2020. A large share of the adoption of IoT in India has come from the Industrial IoT segment, which has also been responsible for driving the growth of IoT in India. The adoption […]

Mother Dairy Ice Creams – Instant Impact Creatives

Optimizing organic reach for brands, isn’t rocket science. By using tools that provide real-time insights into market understanding, this can be done. Here’s how Mother Dairy Ice Creams increased their reach and inspired genuine engagement through Instant Impact Creatives using our proprietary tool SocialCRM247TM. SocialCRM247TM is a social listening tool, by WAT Consult, that monitors […]

PureHealthyAir AllDay – an innovative campaign by Eureka Forbes

When Facebook was launched in the year 2004, Mark Zuckerberg just wished to originate an online community for friends. Thirteen years later, this platform is not only a great hub for friends but also has more than 2 million active advertisers who successfully sell their brands online. Eureka Forbes combined two of these major elements […]

Flaunt to Feed

Ever thought that you can be a part of an amazing initiative by just using a hashtag? Well, that’s the beauty of social media! Everything is simplified for the consumers. Instagram users are known to ‘flaunt’ their food pictures every day, which gives rise to the casual habit of using the hashtag #instafood. With a […]


In this wide world of brands, many join hands to formulate eye-catching campaigns. You read about them in the newspapers, see a couple of advertisements and then it gets flushed out of the system. How do you break the monotony and turn it into a successful branding idea? Apollo Tyres brought in an amazing opportunity […]


JACK & JONES is a brand of the young and for the young. The message, the brand has always tried to bring across is that of not being brought down by anything; be it societal prejudice, fear, restrictions, peer pressure, or any obstacle. Leveraging the brand’s message of being “unapologetically yourself”, we set in stone […]


Silences are awkward. General insurance is boring. So how do you marry the two? Simple, Awkward Silence – A campaign which personified everyday objects that were affected because the owners didn’t have general insurance. For an objective – by Bajaj Allianz General Insurance – which was purely for brand recall and recognition, this concept – […]

Digital 2020 – How can you prepare for it?

Digital Media is ever changing, ever improving. At Adtech this year, as gold sponsors, our goal was to demystify the future of digital, or in other words, “Digital 2020” and what it means for marketers and brands alike. Our mixed reality booth was an eye-opener for many marketers and if you too are wondering where […]

The #FlyingBasin – Integrating Twitter and Drones for a New Product Launch

With summer making a strong entrance and the wittiness of pranks getting better every year on April Fool’s Day, we decided to leverage both and make sure it became a story worth telling! A lot of jokes and a lot more brainstorms later – ‘The Flying Basin’ concept was born – an interesting first of […]

Technology trends until Digital 2020

Do you remember those amazing JAVA and Symbian phones that seem extremely outdated in comparison to what mobile devices are being developed today? Yesterday’s ever entertaining game ‘Snake’ has been replaced with games that are functionally & graphically more advanced. Similarly, the technology that we see and use today will be gobbled up by new […]

Are you ready for Digital 2020?

“The fact that you aren’t where you want to be should be enough motivation.” Such goes the popular quote by a wise man who has managed to remain anonymous still. But an interesting conundrum arises from this perspective. What if we don’t even know where we are headed? How then will we get anxious to […]

WATConsult wins Digital Agency of the Year at Campaign Asia Awards!

We are overjoyed that in our first time entry into the agency of the year awards at Campaign asia we won a bronze! It was a great year 2015 where we in all won 50+ awards across 9 award shows and also two agency of the year awards including this one. Looking forward to up […]

The #NewWATConsult Office is here!

We cannot contain our excitement and the reason is the WATConsult has got a new headquarter office in Mumbai! We won’t say much but will let the following album do the talking! The new office is in worli, Mumbai!

WATConsult Wins Boutique Media Agency Of The Year!

2015 started with a bang for us with WATConsult winning 6 metals at the exchange4media IDMA and now this new award takes us to the next level in Digital industry. WATConsult won the boutique media agency of the year at the 1st Media Ace Awards. This award was for agencies which buy less than 250 […]

WATConsult Is Now Part of Dentsu Aegis Network!

We are overjoyed with the fact that we will be joining Dentsu Aegis Network a dynamic global network with key focus on Digital media. Below is the official release on this big news for us! We hope to take WATConsult to even greater heights on this bigger platform. Dentsu Aegis Network acquires majority share in […]

WATConsult Wins 5 Awards at Big Bang Awards

We continued our winning spree at the recently held Big Bang Awards in Bangalore as well. We won 5 Awards in 5 different categories. Below is an image of all 5. We won 1 silver and 4 bronze. Was amazing to see the award itself as they were quite cool looking! What say?

We are Social Media Agency Of The Year!

We were overjoyed when we were awarded the Social media agency of the year at Socialathon. What made the win even sweeter is the fact that the jury of Socialathon was a globally renowned Jury. The jury was chaired by Eugene Cheong, Chief Creative Officer Ogilvy & Mather, APAC.  Obviously this makes us very very happy […]

We are the Most Awarded Independent Digital and Social Media Agency In India

It gave us great pleasure to write the title to this post. Given the fact that we have won over 28 awards across 8 odd award ceremonies makes us the most awarded Digital and Social Media Agency which is a independent in India. And the award season is yet not over and many more award […]

We Won 3 Awards in 3 Months!

Last 3 months have been super exciting at WATConsult. We have won 3 awards in 3 months for 3 different clients of works of ours under 3 very different categories (Talk about diversity heh!) Here are our 3 reasons to be super proud of our work done in 2013 Our first award is for Jack […]

We Won The IDMA 2013 Award For The Best Social Media App

It is a great feeling to be recognized by the Industry for our work. Yesterday, we won the award for the Best Social Media App (Corporate) at The Indian Digital Media Awards 2013 (IDMA) for our work on Mother Dairy. Mother Dairy is a great brand which cares about its audience as a real mother […]

Making Mother’s Day Special For Phoenix Marketcity’s Audience On Twitter

For Mother’s Day last month, Phoenix Marketcity Kurla wanted to do something special to engage its audience on Twitter,  in addition to celebrate the wonderful role that our moms play in our lives. So we decided to go for a fun activity that highlighted the  awesome and funny experiences we all have had. We decided […]

How We Enhanced Godrej Appliances’ Brand Presence With A Web Sitcom

How does an appliance brand enhance brand presence in an already cluttered social space? Online consumers are more likely to read reviews and recommendations when making a purchase. Godrej as a brand has been already established as a household name. However its pedigree is that of stability rather than innovation, especially in the appliances segment. […]

How We Helped Godrej Security Solutions Market Safes Using Google Ads

How do you target early adopters for a Safe? And in a non-intrusive manner? Consider a Google advertising campaign the way Godrej Security Solutions did, in co-ordination with WATConsult. Godrej Security Solutions realized that in order to expand on their reach and increase sales in the Indian market, they needed to attain early adopters – […]

Shreya Ghoshal’s Birthday Makes Mirchi Even Hotter Online

Radio Mirchi has been the hottest thing to listen to on air for a while now, but when it comes to success in our age, sky is no longer the limit. The new limit is somewhere in space – cyber space. So the task we took up was to promote Mirchi on its online platform. […]

Jack & Jones India went Black This Valentine’s Day on Social Media

Come February, you see brands and their associated marketers getting all busy with how to attract the young crowd with Valentine’s day contests and promotions! Since we got into the social space almost half a decade ago, the scenario has remained the same and briefs we have gotten have not changed much. The Indian social […]

Our Special Report On The Social Media Health Of Indian E-Commerce Players

Social Media, they say, is a double edged sword! It can make or break your brand but is that all there is to it? We believe that social media has an important part to play in a brand’s outreach and engagement activities. We were searching for answers as to how social media behavior of consumers affects […]

WATConsult Gets A New Address!

We are excited to announce that WATConsult has got a new hangout! A place that shall take our creativity, passion and love for social and digital media to the next level. The new place shall empower us to increase our scope of services and will also ensure we keep pushing the bar when it comes […]

10 Points to Keep in Mind to Help Improve your Brand’s Presence on Twitter

By Sabiha Khan Senior Account Manager Twitter is a tough nut to crack and most of us struggle on improving our brand’s presence on it. Keeping that in mind, here are a few insights that I have gathered post through my experience from the accounts that I handle. 1. Your brand’s Twitter account needs to […]

How a Sale became a Super Sale by Using Social Media

By Sabiha Khan Senior Account Manager With hoardings and placards screaming discounts from every outlet, how can you set your brand apart and ensure maximum footfalls when your brand says “SALE”? It’s the ‘S’ word and it makes most men & women go crazy and weak in their knees. They fight over it, oooh—aah over […]

Radio Mirchi Celebrates World Music Day

21st June is celebrated as World Music Day. For a brand like Radio Mirchi to which music is everything, this day surely needed a huge celebration. Hence, a clear direction was given to make this day full of musical conversations for our Social Media audience. On Air, the Mumbai station had begun with a World […]

Watch Our CEO, Rajiv Dingra Give His Views On Should Internet Be Regulated?

Hi Folks.. WATConsult has been going places and with the news on Internet being regulated there was one more reason for us to be in the limelight.  So Rajiv Dingra our CEO spoke on a panel discussion hosted on NDTV Profit regarding why should Internet be regulated and the digital behaviour of the youth in […]

Social Media Case Study: Eureka Forbes Breathless Microsite

Breathless case study by Eureka Forbes View more PowerPoint from WATConsult

Social Media Case Study: Godrej Appliances Dosti Mein Twist

Dosti Mein Twist Case Study by Godrej View more presentations from WATConsult

Social Media Case Study: Gillette My Soldier Parade

Case Study: Gillette My Soldier Parade View more PowerPoint from WATConsult

Social Media Case Study: Pantene Break The Cycle Game

Pantene – Break The Cycle Case Study View more PowerPoint from WATConsult

Social Media Case Study: Olay Twitter India

Case Study: Olay Twitter View more PowerPoint from WATConsult

Watch Our CEO, Rajiv Dingra Give His Views On Facebook IPO

Hi Folks.. WATConsult has been going places and with the Facebook IPO yesterday there was new ground broken in the Social Media space globally. Now how could WATConsult the leading agency in India stay out of action. So Rajiv Dingra our CEO spoke on a panel discussion hosted on NDTV Profit regarding the Facebook IPO, […]

Social Media Campaign for Tere Naal Love Ho Gaya A Grand Success!

Movies need to get the best buzz before they release for their success at the box office. We all have seen new movies generating buzz via their website, viral videos and social media. We thought why can’t we just generate the biggest buzz about any movie exclusively on Social media. So we got together with […]

WATConsult Gets Featured On CNBC TV18 Young Turks

Well as they say hardwork always pays. The effort put in by the young and dynamic team at WATConsult was on National TV this weekend. Our CEO Rajiv Dingra was featured in a 10 minute segment on Young turks. Watch what he said below:

WATConsult Wins At Red Herring Asia 100 Awards

This is a moment of great pride for us to be ranked as one of the best companies in Asia by Red Herring Awards. We would like to thank all our clients and all those who have worked with us before. Here is an image of our CEO Mr.Rajiv Dingra receiving this honor in Hong […]

Our Gurgaon Hangout.. Unveiled!

So we now are present beyond just aamchi Mumbai! WATMedia Pvt Ltd which is the holding company behind WATConsult has launched its offices in Gurgaon, Delhi as well! Check out the pictures below! We have taken a 27 seater and delhi and plan on filling it fast… so if you wanna join us contact us […]

WATConsult In The News.. :)

Its a great feeling when your work gets recognized and you are being asked questions by the media. We at WATConsult have never been too vocal about ourselves but with 55+ people on board the WAT sound is getting louder!! Off late we have been covered in several news sites and news papers.. Here is […]

WATConsult wins ‘Best Viral Marketing Campaign’ IDMA Award 2011

Yes! This is our first award and mind you, its just the beginning! We have won the E4M IDMA award for their ‘Indian Panga League’ Virgin Mobile, 2010 Campaign. The award was announced in the ‘Best Viral Marketing Campaign’ Category on Friday, 3rd June at the IDMA award in Mumbai. Being the one and only social media […]

45 Million Indians On Social Media By 2012 – Are You On It Yet?

Social Media in India is growing by leaps and bounds but till date there was no definitive research that tracked this growth. But now The Nielsen Company conducted in collaboration with AbsolutData a report on social media in India. The findings of the report are as follows: 30 million Indians who are online consumers are […]

Social Media in India: Statistics and Insights

Recently I made a presentation on Social Media Marketing Trends in India 2010 – 2011 and the same inspired me to look out for how exactly is social media impacting India and what are the current trends that are evolving in the Indian social media space. Unsurprisingly, Facebook and Orkut are the top two social […]

WATConsult Gets A New Hangout!

WATConsult which is doing some great work across large clients is growing super rapidly.. On the whole we did so much that we were forced to move to a bigger place.. Check out the new WAT office below which we moved in this christmas!! Have Fun this new year as we did.. HAPPY NEW YEAR […]

Social Media Practices in India 2010-2011

Whatup People! Apparently i wasn’t doing much this weekend and thought i would kill time by doing something which is rather productive.  So i happened to note down things that i have seen in the Social Media Space in India. And Guess What! It turned out to be so good that i made a presentation […]

Facebook Likes & Twitter Follows – What It Means For Brands?

So off late we have seen all and sundry wanting fans and followers or more recently known as ‘likes’ on facebook. As a social media agency it pleases us that clients are being interested in social media. But on the other hand it also makes us wonder as to where all this is headed. This […]

The Social Media Joyride!

Before I start this post I must say that Ive absolutely loved every bit of running a social media agency in the last 4 years (almost.. we turn 4 n Jan’11). Things in social media scene in India have only recently started hotting up though. Ive mentioned in a social media evolution presentation earlier on […]

Social Media Case Study: Neo Cricket India

Neo Cricket is one of our long term clients for whom we built social media presence and community from scratch. Today they are the no.1 cricket stream on social media with thousands of interactions each week across platforms like twitter and facebook. One of the most interactive and engaging communities we handle today. Check out […]

Viral Marketing Case Study: Indian Panga League – Virgin Mobile India

Indianpangaleague is the best example of youtube marketing in India. We think its one of the best viral campaigns of 2010 in India and we hope to win several awards for its social media execution strategy. Its reached far and wide across India and has been our most satisfying work done in the shortest span […]

Social Media Case Study – Shakira – She Wolf

Our work on Shakira’s latest single spread a curiousity and buzz around and who and what She Wolf is. Look at how we created buzz pre album release to engage the audience and then carried it forward post release to continue this engagement. This campaign was done in August 2009. Shakira’s Shewolf Album – Sony […]

Social Media & SMM Evolution In India 2005 -2010

Hi All.. Its been long we posted here on our official blog. But we assure you its worth the wait as today we are posting a neat presentation on ‘ Social Media and Social Media Marketing Evolution in India 2005-2010’. We are also announcing two new initiatives in the social media field in India i.e. […]

How WATConsult Celebrated Diwali!

We celebrated diwali by doing pooja in our WATConsult office, we shared sweets and also gave cool new pendrives to all WATConsultants   Check the pic below:

Engage Vs Advertise On Social Media – Is This An Option At All?

We’ve been hearing a lot about social media ads and how they will grow by 44% in 2009-10. While we have been digital media evangelists all along as a social media agency we have always felt that social media is a medium to engage and not to advertise. It is for this very reason that as […]

We Are Hiring – Social Media Executives!

We at WATConsult are India’s early movers in Social Media Consulting Space. We have worked with over 30 clients in the last 3 years on short term and longterm social media engagements. Currently we serve over 7 retainer based clients and are looking for people to join our team for our expansion plans. We are part […]

How Celebs Are Using Social Media?

ETNow interviewed our CEO Rajiv Dingra on how Indian celebrities are using social media especially twitter. Check video below:

Social Media Marketing For Startups

Our CEO Rajiv was interviewed by ETNow in their show starting up about how social media marketing can be used by startups.. Check the interview below:

Social Media Marketing VS Other Forms Of Digital Media Marketing – Key Differences

Social Media is growing and if you still doubt it you should see this video WATBlog posted earlier today.. But what is growing equally quickly is the use of social media by brands, companies and celebrities alike for marketing themselves and their products. We reported on statistics earlier on how online recommendations is the most […]

Social Media Insight III – Sticking To Your Brand Persona Is Best Way To Converse On Social Media

One of the things that we at WATConsult do is educate our clients on how to engage with social media. After 3 years and over 100 pitches and 30 clients we can state that the simplest way to explain any ( and we mean even those who dont understand the S of social media) client […]

Social Media Insight II – Social Media Isn’t For Deaf Company

In our last post we equated social media to conversation and when you think of it this way you realise that  companies which only want to talk and don’t listen probably should stay away from engaging in social media.

Social Media Insight I – Its NOT Marketing But Conversations That Click!

Social media has been a buzz word for sometime now and constantly the worldover marketers are trying to decipher better ways of leveraging this phenomenon. Some are measuring their success in social media via no of viewers while some others are applying no of clicks as the metric. Over our 2 years in social media […]

We Are Hiring!

WATConsult is looking for the following positions fulltime staff:

Social Bookmarking Trends: Top Sharing Activities

Social Bookmarking is a method to store, organize, search and manage bookmarks of web pages online by the users who want to remember/share it for further use. There are many bookmarking widgets available that publishers use to make the process of bookmarking easier for the visitors e.g. AddThis, ShareThis, TellyourFriend .etc. But, how your visitor […]

Clicks Vs Conversations – The Marketers Dilemma on Social Media Marketing

Social Media Marketing is taking off and a clear sign is the number of agencies and companies offering services around it. Though I belong to the evangelist side of social media marketing i.e. we also offer social media marketing (SMM) services but after interacting with many marketers Ive started to understand their dilemma when it […]

WATConsult Adds Facebook Applications Development Capability!

Yes you read it right! WATConsult now provides facebook application development as a service! We always have review facebook applications on our blog but we thought its about time we got into it ourselves! So whose wanting a killer facebook application? Well those of you who dont know what facebook is and what all it […]

Key Web 2.0 Trends 2008

Rajiv Dingra the Founder and Lead WATConsultant, just contributed an article which got published in the latest issues of IT Magazine. The article makes an attempt at listing down all the trends in web 2.0 Indian and International of last year i.e. 2007 and I also try my hand at some crystal ball gazing […]

Does your Company need a Web 2.0 Strategy?

Well this question may seem absurd to most as I have seen people having an issue with even understanding what web 2.0 is forget actually having a web 2.0 strategy in place to leverage the power of community, collaboration and collective expertise to bring great results for one’s business. So lets simplify the question.. into […]

Social Networking in India

The presentation below covers the following points: Elements of Social Networking Current Status of Orkut in India Why did Orkut become so Popular in India? Analysis of Indian youth on Orkut Upcoming Indian Social Networks (Their Strategy) Life Cycle of a Social Network

WATConsult…… In the news!

Corporate blogs, have been making news more often than not. Asia Times, on 25th April, wrote an in-depth article on Corporate blogging in the Indian context, covering its impact on companies like TATA, Infosys, Fritolay etc. The article, true to its nature spoke about the risk’s that corporate blogging carries with it, and in the […]

The ROI of corporate blogging

Blogging has been considered to be vague when it comes to calculating its ROI be it corporate blogging or blog marketing. So we were more than glad to come across a published paper by Forrester‘s Charlene Li that has taken the first step in measuring ROI for corporate blogs. Here is how to evaluate your corporate […]

Significance of internet social media for traditional companies

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Introduction to Corporate Blogging

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