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30 Occasions With AND Case Study

30 Occasions With AND Case Study

30 Occasions With AND Case Study

Objective – To create a campaign that not only engages women but also gets them thinking about the brand AND

Our Idea – We came up with the insight that women don’t like to dress for occasions infact their reasons for dressing up are as simple as I like to dress up. This lead to the idea of making occasions for dressing up out of nothing and hence the campaign was call 30 occasions with AND.

The Results – We got over 11K engagement and over 14K fans added