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Bajaj Allianz Maanta Nahi Case Study

Bajaj Allianz Maanta Nahi Case Study

Bajaj Allianz Maanta Nahi Case Study

Objective – To create differentiation for Bajaj Allianz in a very cluttered Insurance Market

Idea – Bajaj Allianz has the highest claim ratio there by the insight ki Koi Aapki Baat Mane na Mane Bajaj Allianz Aapki Sab Baat Maanta Hai. We created a frustration Anthem called Maanta Nahi which was crowdsourced from Twitter

Results – 70% SOV, 3000 plus tweets, 2400+ subscribers and over 1 million video views