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Dabur Red Dare Challenge Case Study

Dabur Red Dare Challenge Case Study

Dabur Red Dare Challenge Case Study

Objective – To create excitement in the boring and mundane category of Toothpastes

Idea – A Dabur Red Dare challenge where we ask influencers to brush their teeth in the strangest and weirdest places possible

Results – Over 140 videos created, Trended in India at no.4, Over 45k tweets received.