Godrej Zindagi Muskuraye Digital Campaign
Objective – To drive visibility and reach for 9 episodic TVC’s featuring Aamir Khan
Idea – Use Youtube and Annotations to stitch up the TVCs one with the other. Run engagement oriented contests for meet and greet with Aamir.
Result – Over 6 million reached, over 5000 non initiated mentions, over 4.5 million video views, Over 8 lakh fans on Facebook