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Godrej Zindagi Muskuraye Digital Campaign

Godrej Zindagi Muskuraye Digital Campaign

Godrej Zindagi Muskuraye Digital Campaign

Godrej Zindagi Muskuraye Digital Campaign

Objective – To drive visibility and reach for 9 episodic TVC’s featuring Aamir Khan

Idea – Use Youtube and Annotations to stitch up the TVCs one with the other. Run engagement oriented contests for meet and greet with Aamir.

Result – Over 6 million reached, over 5000 non initiated mentions, over 4.5 million video views, Over 8 lakh fans on Facebook