Objective – To create buzz and historic launch for the India’s Got Talent Season 6
Idea – A Crowd sourced India’s Got Talent twitter concert where users share lyrics and an anthem is created
Execution – We roped in the fiery brand agnee which made the song from 11000 tweets that were crowdsourced from twitter. We also promoted the crowdsourcing via a promoted hashtag on twitter.
Results – Over 11,000 tweets and over 38X impact.