The Objective – Our objective was to create awareness in the target consumer market and build credibility in order to facilitate early adoption and sales for the Mahindra Centuro.
Our Solution – The Mahindra Centuro Digital Launch campaign was devised around a staggered approach with buzz platforms such as Website, Facebook, Twitter, Youtube, Vine & Instagram. We created the website and end to end social and digital media strategy which also includes six online and social games for the brand website and the Mahindra Motorcycles Facebook page. A microsite was created that would be the baseplate for all information and engagement activities for the Mahindra Centuro. Live Webcast of the product launch via Website and Social Media helped us reach our eager fans directly on the day of the launch. Launched 6 Games highlighting the feature of Centuro on the website and social media.
- Approximately 20,000 fans viewed the Live Webcast
- A record-breaking 2.5 lakh video views for our TV Ad in a matter of 2 days even before it went live on television. We achieved this by promoting it heavily on the digital medium.
- Total Leads online during the pre-launch phase: > 7000
- More than 70,000 fans came on board during the Game contest launch and resulted in the total Game plays of more than 6000. The contest promotion got us Trending on Twitter India for the hashtag #IPlayGamesWhen.