Objectives – The target was achieve 1000 leads MOM via online lead generation ccampaign. We did an integrated lead based display campaign with Facebook ads, GDN, LinkeIn Ads this lead to a perfect mix. We personalized the ads and landing pages and made direct ads that will attract our TG. As a result of this leads delivered were 175% more than promised targets
Our Solution – The ads have been customized based on demographics and psychology. Based on observation and analysis of people from different cities the ads were personalized and had emotional appeal for owning a home on own. Ex. Luxury for North Indians and amenities for South Indians, ads have be targeted. The landing pages etc. all have been customized
Our Execution – Flash Banners created were personalized and had emotional appeal for owning a home on own. The landing pages for each property was detailed and mentioned USP for each property, like price, location, amenities etc. The ads were then published on GDN and Facebook and optimized to gain quality leads at a remarkably low CPL.
Results – Leads delivered were 175% more than promised targets.