What Does It Include?

Research Methodologies:

  • Qualitative: Exploratory primary methodology to understand consumer mindsets, motivations and behaviour
  • Quantitative: A structured way to collect primary data in order to quantify information
  • Biometric Behavioral techniques: Specialized lab based techniques to evaluate unstated consumer emotions
  • Secondary: Desk based research to gather intelligence using existing data

What’s In It For You?

  • Richer and micro level consumer understanding
  • Deep and actionable insights beyond available digital metrics
  • Build a consumer-first digital strategy backed by research

Periodically published reports based on primary research providing consumer and business level insights.


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Abheek Biswas