Job Description

• – Create, curate and implement engaging digital content for the assigned brands
• –Manage social & digital presence of the assigned brands including overall execution, online response management and maintenance of respective online media properties.
• –Keeping hands-on interaction across online platforms viz. Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest, relative blogs, forums and more
• –Actively collaborate with respective internal teams for meeting the project & campaign requirements on a daily basis
• –Sharing creative input on ideas and campaigns by virtue of having primary experience in managing & interacting with the online consumers and the brand
• –Track all platforms and share assistance in its evaluation on regular basis by generating reports for brands/campaigns performance
• –Track and conduct competitor analysis to assist in providing data for comprehensive understanding on the competitor & brand performance on digital media platforms
• –Actively respond and react to the changes within online media networks viz. changes in functionality, methods of engagement, addition of new features and more
• –Learn media & respective online tools in order to master it for future course thus aiding the brand
• –Participate to manage and update partner websites as deemed necessary
• –Overcome and manage routine challenges
• – Attend & cover events as deemed necessary
• –Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects
• –Keeping abreast with new trends in digital industry

QUALIFICATIONS REQUISITE

• –Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent
• –Certification in Digital Media / SEO / SEM will be added honours
• –0-2 years of work experience with a brand, digital/social/advertising/creative/media agency

TECHNICAL SKILLS REQUISITE

• – Professional-level proficiency in English
• –Basic Knowledge of Social Media Channels, Digital Media and Online Marketing
• –Proficient in content marketing theory and application
• –Excellent written, oral communication and presentation skills
• – Attention to detail and an ongoing commitment to achieving high-quality results
• –Must be informed and active follower of latest industry trends, marketing campaigns and the next viral video trend

BEHAVIOURAL SKILLS REQUISITE

• – Enthusiastic and eager to learn and explore various facets of the job
• – Passionate about new-agpe digital advertising
• – Expresses clearly and an active listener to constructive feedback and instructions
• – Must be able to perform and be collaborative under pressure situations and tight deadlines
• – Must be adept to working in a dynamic team structure

Job Description

• –Create designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design. concepts.
• –Determine size and arrangement of illustrative material and copy, and select style and size of type.
• –Extensive use of Corel draw & Photoshop to create and generate new images.
• –Review final layouts and suggest improvements as needed.
• –Confer with the managers to discuss and determine layout design.
• –Develop graphics and layouts for product illustrations, company logos, and Internet websites.
• –Prepare illustrations or rough sketches of material, discussing them with clients and/or supervisors and making necessary changes.
• –Study illustrations and photographs to plan presentation of materials, products, or services.
• –Responsibility for hands on designing within social media sites such as facebook, twitter etc
• –Use great web etiquette to ensure the right message is delivered through the right channels without offending or annoying anyone
• –Deliver real time designs relevant to social media spaces which dynamically engages the audience
• –Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives
• –Be enthusiastic but be responsible.

QUALIFICATIONS REQUISITE

• –Candidate must possess at least a Professional Certificate, Diploma, Advanced/Higher/Graduate Diploma, Bachelor’s Degree, Post Graduate Diploma or Professional Degree in Mass Communication or equivalent.

TECHNICAL SKILLS REQUISITE

• – Professional-level proficiency in English
• –Basic Knowledge of Social Media Channels, Digital Media and Online Marketing
• –Proficient in content marketing theory and application
• –Excellent written, oral communication and presentation skills
• – Attention to detail and an ongoing commitment to achieving high-quality results
• –Must be informed and active follower of latest industry trends, marketing campaigns and the next viral video trend

BEHAVIOURAL SKILLS REQUISITE

• –Good spoken and written communication skills.
• –Positive thinking and results oriented.
• –Ability to work with minimum supervision.
• –Ability to work under pressure and meet deadlines.
• –Ability to multitask and prioritize responsibilities.
• –Strong attention to details.

DIGITAL MEDIA EXECUTIVE

KEY OBJECTIVE OF THE ROLE

• A Digital Media Executive is required to create content and execute digital media campaigns crafted for
  the brands. As a representative of WATConsult, the personnel will aid its clients in delivering value for campaigns
  by means of designing meaningful content/communication, thereby ensuring that the strategy is adhered
  within the context of the assignment thus contributing to overall brand management and achieving
  excellence.

KEY RESPONSIBILITIES

• – Create, curate and implement engaging digital content for the assigned brands
• – Manage social & digital presence of the assigned brands including overall execution, online response
  management and maintenance of respective online media properties.
• – Keeping hands-on interaction across online platforms viz. Facebook, Twitter, Instagram, LinkedIn,
  YouTube, Snapchat, Pinterest, relative blogs, forums and more
• – Actively collaborate with respective internal teams for meeting the project & campaign requirements on
  a daily basis
• – Sharing creative input on ideas and campaigns by virtue of having primary experience in managing &
  interacting with the online consumers and the brand
• – Track all platforms and share assistance in its evaluation on regular basis by generating reports for
  brands/campaigns performance
• – Track and conduct competitor analysis to assist in providing data for comprehensive understanding on
  the competitor & brand performance on digital media platforms
• – Actively respond and react to the changes within online media networks viz. changes in functionality,
  methods of engagement, addition of new features and more
• – Learn media & respective online tools in order to master it for future course thus aiding the brand
• – Participate to manage and update partner websites as deemed necessary
• – Overcome and manage routine challenges
• – Attend & cover events as deemed necessary
• – Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns &
  projects
• – Keeping abreast with new trends in digital industry

QUALIFICATIONS REQUISITE

• – Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising
  or equivalent
• – Certification in Digital Media / SEO / SEM will be added honours
• – 0-2 years of work experience with a brand, digital/social/advertising/creative/media agency

TECHNICAL SKILLS REQUISITE

• – Professional-level proficiency in English
• – Basic Knowledge of Social Media Channels, Digital Media and Online Marketing
• – Proficient in content marketing theory and application
• – Excellent written, oral communication and presentation skills
• – Attention to detail and an ongoing commitment to achieving high-quality results
• – Must be informed and active follower of latest industry trends, marketing campaigns and the next viral
  video trend

BEHAVIOURAL SKILLS REQUISITE

• – Enthusiastic and eager to learn and explore various facets of the job
• – Passionate about new-age digital advertising
• – Expresses clearly and an active listener to constructive feedback and instructions
• – Must be able to perform and be collaborative under pressure situations and tight deadlines
• – Must be adept to working in a dynamic team structure

SENIOR DIGITAL MEDIA EXECUTIVE

KEY OBJECTIVE OF THE ROLE

• A Senior Digital Media Executive is responsible to implement and supervise digital media activities for the assigned brands.
  As a representative of WATConsult, the personnel will aid its clients in delivering value for campaigns by means of conceptualization
  and implementation of strategies & campaigns thereby contributing to overall brand management and achieving excellence in its
  expectation with the team.

KEY RESPONSIBILITIES

• – Formulate, curate, create, devise engaging digital content and campaign strategies across relative platforms for the assigned
  brands
• – Manage and supervise social & digital presence of the assigned brands including overall execution, online response management
  and maintenance of respective online media properties.
• – Engage in hands-on interaction across online platforms viz. Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest,
  Websites, Mobile Apps, Relative blogs, Forums and more
• – Actively collaborate with respective internal teams to conceptualize and execute the project & campaign requirements on routine
  basis thereby building internal teams’ partnership
• – Assist in formulating strategies by sharing creative input on ideas for campaigns by virtue of having primary experience in
  engaging & interacting with the online consumers and the brand
• – Prepare analysis, review & reports on campaign effectiveness by tracking KPI’s measuring the impact of social & digital media
  strategies
• – Plan & prepare monthly & quarterly campaign plans for the brand
• – Be actively involved in SEO/Tech/Media/ORM efforts with the support team(s)
• – Proactively respond and react to the changes within online media networks viz. changes in functionality, methods of engagement,
  addition of new features and more
• – Responsible to manage and update partner websites in collaboration with internal teams as deemed necessary
• – Master media workflow & respective online tools thus aiding the brand
• – Collaborate and guide the immediate team members- Digital Media Executive(s)
• – Manage and overcome routine challenges
• –Liaison with the client thus maintain first level contact with brand POCs
• – Attend & cover on-ground events & workshops as deemed necessary
• – Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects
• – Make efficient use of new trends in digital industry for regular research and to devise implementation of related studies &
  techniques in routine

QUALIFICATIONS REQUISITE

• – Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or
  equivalent
• – Certification in Digital Media / SEO / SEM / Ecommerce will be added honors
• – 1-3 years of work experience with a brand, digital/social/advertising/creative/media agency

TECHNICAL SKILLS REQUISITE

• – Professional-level proficiency in English
• – Advanced knowledge of Social Media Channels, Digital Media and Online Marketing, abreast with latest industry trends,
  marketing campaigns and the next viral video trend
• – Proficient in content marketing theory and application, maintains excellent writing and language skills
• – Excellent oral and written communication, presentation, analytical & collaborative skills
• – Highly organized to be able to handle multiple deadline driven projects and workflows
• – Able to manage and accommodate with the team members
• – Should have a keen eye for detail

BEHAVIOURAL SKILLS REQUISITE

• – Eagerness to learn and explore various facets of the job with an enthusiasm to share learning with others
• – An enthusiast and fanatic of new-age digital advertising
• – Expresses clearly and an active listener to constructive feedback and instructions
• – Must be able to perform and be collaborative under pressure situations and tight deadlines
• –Must be adept to working in a dynamic team structure with an ongoing commitment to achieving high-quality results
• – Willingness to undertake a variety of work not limited to the role/job specifications.

DEPUTY ACCOUNT MANAGER

KEY OBJECTIVE OF THE ROLE

• A Deputy Account Manager is responsible to consult the client and ensure effective implementation of planned campaigns for the
  assigned brands. As a representative of WATConsult, the personnel will aid its clients in delivering value for campaigns by means of
  innovative communication solutions, conceptualization and detailed analysis of strategies & campaigns thereby contributing to
  overall brand management and achieving excellence with the team.

KEY RESPONSIBILITIES

• – Act as client’s constructive point of contact for digital management matters
• – Suggest, design and effectively implement set digital strategies, projects to increase ROI for assigned brands basis their specific
  requirements
• – Act as a gatekeeper for content posted to all channels; review and edit posts to ensure accuracy and adherence to brand voice and
  standards; curate, manage all published content
• – Proactively collaborate with respective internal teams to conceptualise and execute the project & campaign requirements on
  routine basis thereby nourishing internal teams’ partnership
• – Set and monitor KPI’s measuring the impact of digital media strategies, and analyze, review, and report on effectiveness of
  campaigns
• – Proactively guide teams’ response and reaction to the changes within online media networks viz. changes in functionality,
  methods of engagement, addition of new features and more
• – Monitor and oversee social media buzz reporting and communication; manage social listening vendor(s), and solutions for
  premium social media reporting
• – Effectively utilizing media & respective online tools thus aiding the brand strategy
• – Planning & presenting Monthly, Quarterly & Bi-Annual Campaign plans for the brand
• – Ensure that campaign deliverables meet requirements and exceeds expectations
• – Maintain frequent contact with clients thereby fostering a strong, long-term relationship
• – Address respective client queries timely and effectively
• – Identify new opportunities, manage existing clients and help in business growth
• – Attend & oversee coverage during on-ground events & workshops as deemed necessary
• – Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects
• – Effectively overcome and manage critical challenges with passion and precision
• – Make efficient use of new trends in digital industry for regular research and to devise implementation of related studies &
  techniques in routine
• – Be actively involved in SEO/Tech/Media/ORM/Research/Ecommencify efforts with the support team(s)
• – Effectively manage, guide & train the immediate team of Digital Media Executive(s) & Sr. Digital Media Executive(s)

QUALIFICATIONS REQUISITE

• – Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or
  equivalent
• – Certification in Digital Media / SEO / SEM / Ecommerce/Strategy or Planning will be added honors
• – 3-4 years of work experience with a brand, digital/social/advertising/creative/media agency

TECHNICAL SKILLS REQUISITE

• – Advanced knowledge of Social Media Channels, Digital Media and Online Marketing and abreast with latest industry trends, model,
  communication concepts, practices, tools, etc.
• – Dynamic written communication, presentation and oration skills; strong hold on language
• – Innate balanced analytical and strategic thinking ability
• – A brand thinker, understanding the relationship between media and business outcomes
• – Strong understanding of the changing role of digital media in brand development
• – Highly organized to be able to handle multiple deadline driven projects and workflows
• – Able to mentor/train, manage and guide a team of highly skilled individuals

BEHAVIOURAL SKILLS REQUISITE

• – Eagerness to learn and explore various facets of the job with an enthusiasm to share learning with others
• – An enthusiast and fanatic of new-age digital advertising
• – Expresses clearly and an active listener to constructive feedback and instructions
• – Must be able to perform and be collaborative under pressure situations and tight deadlines
• – Must be adept to working in a dynamic team structure
• – Willingness to undertake a variety of work not limited to the role/job specifications with an ongoing commitment to achieving highquality results

GROUP ACCOUNT MANAGER

KEY OBJECTIVE OF THE ROLE

• A Group Account Manager is responsible of client-delivery for key accounts, with revenue responsibility. As
  a representative of WATConsult, the personnel will aid in client servicing, account management, brand
  communication, digital marketing and leading large teams thereby contributing to overall brand
  management and achieving excellence in its expectation.

KEY RESPONSIBILITIES

• – Lead multiple project/brand(s) simultaneously, ensure optimum delivery and strong integration across
  the organization
• – Pilot projection plans (short term and long term) with key business/ brand partners to lead and execute
  innovative award-winning campaigns for leveraged growth of brand
• – Manage and meet revenue & budgeting for all key accounts
• – Heighten advertising revenue through innovative digital advertising and other monetization efforts
• – Enrich client-agency relationship, effectively engage with clients, understand their digital media
  engagement needs and objectives, devise an imperative plan of action to ensure successful execution
• – Lead the programming, management, measurement, monitoring, reporting of campaigns performance
  and recommend the foremost option to achieve enhanced and sustainable growth results
• – Drive brainstorming sessions for generating new and innovative growth strategies
• – Develop a deep understanding of the target audience to build customer personas thus identify how these
  different cohorts contribute to revenue
• – Spearhead the content calendar, targeting the different customer personas, which entails onsite visual
  merchandising, social media editorial content, community management, and other online engagements
• – Drive innovative yet effective content marketing strategies to aid the brand/private labels/new
  launches
• – Oversee digital asset creation & management (videos, websites, mobile apps and more) as deemed
  necessary
• – Oversee management of creative process for digital media-specific design assets and intervene the
  Creative Team efforts as required to ensure that strong marketing standard methodologies are being
  met
• – Monitor and ensure delivery of optimum quality within designated timelines by collaborating closely
  with Internal /External teams
• –Analyze digital assets of competitor in order to ascertain best practices and improvise implementation
  of similar to advantage
• – Amplify the focus on fundamentals of brand’s business and similarly identify new avenues to leverage
  brand’s business growth
• – Proactively identify and evaluate emerging trends, technologies and insights; provide thought
  leadership and perspective for optimization and adoption where appropriate
• – Act as a digital media liaison for all internal and external stakeholders; ensure set commercials
  guidelines are met
• – Arbitrate to provide swift, astute and effective resolutions for scathing challenges, bottlenecks,
  client/customer escalations, campaign issues, etc.
• – Provide tactical assistance in online/offline publishing, PR activities and case studies on frequent basis
• – Determine the optimal staffing assignments in order to efficiently lead new business initiatives
• – Build, Drive and Superhead a large team of creative subordinates for respective key accounts focused on
  generating organic growth and direct revenues
• – Liaison and collaborate with external stakeholders for campaigns & projects to oversee and lead
  respective commercials and negotiations as required
• – Ensuring adherence to accounting diligence through supervising/overseeing estimates, PO, invoicing
  and final payment release for owned accounts
• – Establish a productive and empowering working environment with adhering control on minimum
  attrition rate thereby building a team which meets business and company goals
• – Strengthen knowledge-sharing for subordinates across all disciplines, provide with necessary trainings
  & tools to fortify their core expertise and aid in continued career growth

QUALIFICATIONS REQUISITE

• – Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing
  Communication / Advertising or equivalent
• – Certification in Digital Media / SEO / SEM / Ecommerce/Strategy or Planning will be added honors
• – 6.5 – 9 years of work experience with a brand, digital/social/advertising/creative/media agency

TECHNICAL SKILLS REQUISITE

• – Dynamic written communication, presentation and oration skills; strong hold on language
• – Functional expert exhibiting balanced analytical and strategic thinking ability
• – Comprehensive knowledge of Social Media Channels, Digital Media, Online Marketing and Publishing
  Platforms and is abreast with latest industry trends, model, communication concepts, practices, tools,
  etc.
• – Proven ability to use insights drawn from research on industry changes for business benefits
• – A business and brand astute, correlates the relationship between media and business outcomes
• – Ability to develop and execute large-scale innovative award winning social/digital media campaigns
  manifesting measurable success
• – Highly organised to be able to handle multiple deadline driven projects and workflows
• – Strong leadership skills ; ability to mentor and scale highly skilled subordinate teams

BEHAVIOURAL SKILLS REQUISITE

• – Eagerness to learn and explore various facets of the job with an enthusiasm to share learning with
  others
• – An enthusiast and fanatic of new-age digital advertising
• – Innate strong risk orientation skill; ability to deal with ambiguity, think through and act on
  different options with limited available information
• – Be hard-working and diligent, discipline to convert strategy into action
• – Must be adept to working in a dynamic team structure and able to be collaborative and perform
  under pressure situations and tight deadlines
• – Able to effectively communicate up and down through the management chain
• – Expresses clearly, an active listener and effectively communicates constructive feedback and
  instruction
• – Willingness to undertake a variety of work not limited to the role/job specifications with an
  ongoing commitment to achieving high-quality results

CREATIVE DESIGNER

KEY OBJECTIVE OF THE ROLE

• A creative designer is responsible for creating and maintaining the ‘look and feel’ of a line of products
  and brand presence in the many digital and social networking venues available on the Internet.

KEY RESPONSIBILITIES

• – Create designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic
  design. concepts.
• – Determine size and arrangement of illustrative material and copy, and select style and size of type.
• – Extensive use of Corel draw & Photoshop to create and generate new images.
• – Review final layouts and suggest improvements as needed.
• – Confer with the managers to discuss and determine layout design.
• – Develop graphics and layouts for product illustrations, company logos, and Internet websites.
• – Prepare illustrations or rough sketches of material, discussing them with clients and/or supervisors and
  making necessary changes.
• – Study illustrations and photographs to plan presentation of materials, products, or services
• – Responsibility for hands on designing within social media sites such as facebook, twitter etc
• – Use great web etiquette to ensure the right message is delivered through the right channels without
  offending or annoying anyone
• – Deliver real time designs relevant to social media spaces which dynamically engages the audience
• – Work closely with the offline marketing and online marketing team as well as the IT/web team to
  ensure coherent delivery of activities aligned to strategic objectives
• – Be enthusiastic but be responsible.

QUALIFICATIONS REQUISITE

• – Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising
  or equivalent
• – Diploma/Certification in Graphic & Creative design and animation will be added honours
• – 0-2 years of work experience with a brand, digital/social/advertising/creative/media agency

TECHNICAL SKILLS REQUISITE

• – The candidate should be able to work on Photoshop,Illustrator, Adobe, Corel Draw ,Flash,Gif etc
• – Experience in image editing, designing of website layouts, banners, posters, Landing pages,
  email/banner creative.
• – The ideal person must be energetic, creative, an excellent designer and internet-savvy.

BEHAVIOURAL SKILLS REQUISITE

• – Good spoken and written communication skills.
• – Positive thinking and results oriented.
• – Ability to work with minimum supervision.
• – Ability to work under pressure and meet deadlines
• – Ability to multitask and prioritize responsibilities.
• – Strong attention to details.

JUNIOR ONLINE REPUTATION MANAGEMENT (JR. ORM) EXECUTIVE

KEY OBJECTIVE OF THE ROLE

• A Jr. ORM Executive is responsible to monitor, connect, converse, engage and enhance brand’s online reputation.
  Be a representative of WATConsult, aids its clients by acting as a central point of contact for leveraging brand’s online
  reputation; to support various objectives for reputation, branding and audience engagement.

KEY RESPONSIBILITIES

• – Actively monitor and review user comments, suggestions, feedback and complaints across social handles and platforms
  manually and using the related tools wherever possible
• – Connect, converse and engage with the target audience on digital platforms & across, on behalf of the brand thereby
  attending response management
• – Promptly respond to negative comments, feedbacks, redressing complaints within client’s specified turn-around time
  thus making the user journey with the brand worthwhile
• – Create brand awareness by primary means of addressing user queries and maintaining the brand reputation by
  changing the perception of people online
• – Acknowledging compliments & showcasing the same on brand social media pages
• – Effectively identifying and utilising social listening tools for response management
• – Sharing the brand comments on real-time basis with the respective brand associates/managers
• – Categorise data, prepare and share reports depicting an overview of the brands performance, feedback reports
  consisting of the existing/current pinpoints of the brand along with suggestions to address and eliminate those
  pinpoints successfully
• – Assist the brand to effectively position itself, eliminate weak-links, leverage strength-points and tap the target audience
  by collecting, collating and sharing insights through analysis of incoming audience’s comments, conversations,
  complaints and feedbacks about the brand
• – Recommending suggestions for improvements by preparing presentation reports over conversations analysed through
  tool comprising the below;
1. What are people talking the most about the brand- sentiment summary?
2. Which social platform or a blog or a review site has received the maximum buzz in terms of people talking?
3. Any specific enhancement people want from the brand?
4. Any particular aspect of existing customers dislike about the brand?
5. Which particular state or region from where conversations are highest or lowest?
6. Giving a way forward strategy and providing a new direction to the brand for making the consumer experience
   better?
7. Benchmarking our brand against competition on the same metrics?
• – Maintain and circulate daily, weekly and monthly ORM reports to internal departments for their information and
  further action
• – Assist in new benchmarks within social care

QUALIFICATIONS REQUISITE

• – Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent
• – Certification in Digital Media / SEO / SEM / Ecommerce will be added honours
• – 0-2 years of work experience with a brand, digital/social/advertising/creative/media agency

TECHNICAL SKILLS REQUISITE

• – Professional-level proficiency in English, excellent written & oral communication, MS-Excel skills
• – Good knowledge of Social Media Channels, Digital Media and Online Reputation management is a must
• – Basic knowledge of social media/digital listening tools like Hootsuite Insights, etc.
• – Must be informed and active follower of social and digital space trends and activity and possess a keen eye for detail

BEHAVIOURAL SKILLS REQUISITE

• – Enthusiastic and eager to learn and explore various facets of the job, new-age digital advertising
• – Must be able to perform and be collaborative under pressure situations and tight deadlines
• – Must be adept to working in a dynamic team structure

SENIOR ONLINE REPUTATION MANAGEMENT (SR. ORM) EXECUTIVE

KEY OBJECTIVE OF THE ROLE

• A Sr. ORM Executive is responsible to monitor, connect, converse, engage and enhance brand’s online reputation.
  Be a representative of WATConsult, aids its clients by acting as a central point of contact for leveraging brand’s online
  reputation; to support various objectives for reputation, branding and audience engagement.

KEY RESPONSIBILITIES

• – Possesses complete functional understanding of the brands handled by subordinate team members; own responsibility
  to manage execution and reporting
• – Ensure the expected turn-around time is delivered
• – Responsible to allocate work & ensure that work is well managed and accomplished in cases of possible sudden
  resource crunch
• –Learning analytics, amalgamate ORM and analytics together to deliver objectives
• – Overlooking the complete operations aligned to subordinate team member comprising the following;
1. – Overlooking the social media pages & across the web through tool/manually once a day to ensure no conversation
   is missed
2. – Checking reports, its analysis & adding more value to it
3. – Advancing the reports to be more insightful by constantly upgrading the same
4. – Inculcating the brand values in subordinates thereby assist their growth and learning
5. – Complete coordination with the client & internal CS team
6. – Managing the campaigns run for the brand
7. – Providing with the campaign reports
8. – Preparing pitch reports basis performance and insights
9. – Revamping the look & feel of brand reports every quarter
10. – Keeping a regular eye on the competition & providing meaningful suggestions & way forward to the brand
11. – Inspect all reports before they are shared with the clients
12. – Ensuring that the timelines are followed & any imperative demand by the client is met successfully
• – Constantly seek to make value additions in the tool thereby add value to the brand
• – Executing all the briefs coming from CS team along with the Deputy ORM manager & delivering as expected
• – Regularly attend client meeting and foster a fruitful client-agency relationship
• – Share timely feedback of the subordinates with the managers & also recommending suggestions for improvised
  operating
• – Constantly search and identify for possible new platform where the brand is mentioned
• – Seeking innovative and effective ways for how brand can communicate with target audience on several platforms
• – Analysing and preparing brand performance comparative report on monthly and quarterly basis

QUALIFICATIONS REQUISITE

• – Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent
• – Certification in Digital Media / SEO / SEM / Ecommerce will be added honours
• – 1-3 years of work experience with a brand, digital/social/advertising/creative/media agency

TECHNICAL SKILLS REQUISITE

• – Professional-level proficiency in English, excellent written & oral communication, MS-Excel skills
• – Advanced knowledge of Social Media Channels, Digital Media and Online Reputation management is a must
• – Comprehensive knowledge of social media/digital listening tools like Hootsuite Insights, etc.
• – Must be informed and active follower of social and digital space trends and activity and possess a keen eye for detail

BEHAVIOURAL SKILLS REQUISITE

• – Enthusiastic and eager to learn and explore various facets of the job, new-age digital advertising
• – Must be able to perform and be collaborative under pressure situations and tight deadlines
• – Must be adept to working in a dynamic team structure

LEAD ACCOUNT MANAGER

KEY OBJECTIVE OF THE ROLE

• A Lead Account Manager is responsible to overview, consult & build strong relationships with the Client,
  while planning & tracking projects to the highest standard possible. As a representative of WATConsult, the
  personnel will aid in leading, developing, executing and measuring strategies across digital media platforms
  to meet the objective & requirement for the associated brands thereby contributing to overall brand
  management and achieving excellence in its expectation.

KEY RESPONSIBILITIES

• – Lead multiple project/brand(s) simultaneously and ensure strong integration across the organization
• – Act as a consultant for clients for all digital management matters
• – Spearhead and guide team members who are responsible for engagement, moderation and social
  customer support across the social / digital web
• – Manage, lead the creative process for digital campaigns and work closely with the Creative Team to
  ensure that strong marketing standard methodologies are being met.
• – Deliver highest level of quality within designated timelines by collaborating closely with Internal teams
  such as production, media, creative, others and External partners such as consultants, influencers,
  vendors etc. to suggest improvisation as necessary in SEO / Tech / Video / Media / ORM, other efforts
• – Become a strategic point of contact for clients and establish strong relationship with different
  stakeholders-internal as well as external
• – Pursue, assess and deliver regular feedback, analysis and reporting on effectiveness of social and digital
  campaigns, build new strategies as appropriate and share projection plans (bi-annual & annual) with
  key business/ brand partners for brands enhanced growth
• – Focus on fundamentals of brand’s business and similarly identify new avenues to leverage brand’s
  business growth
• – Determine the optimal staffing assignments in order to efficiently lead new business initiatives
• – Foster a productive and empowering working environment with adhering control on minimum attrition
  rate thereby building a team which meets business and company goals
• – Efficiently lead the subordinate team in finding creative solutions to both client and internal challenges,
  strengthen knowledge-sharing across all disciplines, provide with necessary trainings & tools to fortify
  their core expertise and aid in continued career growth
• – Effectively meet quarterly/bi-annual/annual targets with respect to the allocated business
• – Improve and build advertising revenue through digital advertising and other monetization efforts
• –Liaison and collaborate with external stakeholders for campaigns & projects to oversee and lead
  respective commercials and negotiations as required
• – Ensuring adherence to accounting diligence through supervising/overseeing estimates, PO, invoicing
  and final payment release for owned accounts
• – Effectively overcome and resolve complex internal bottlenecks, external client/customer escalations and
  campaign issues
• – Proactively suggest and implement revolutionary changes within online media networks basis the
  insight produced from ongoing industry research
• – Own and publish PR activities & case studies on quarterly/bi-annual basis
• – Tactically lead and oversee on-ground events & workshops as deemed necessary

QUALIFICATIONS REQUISITE

• – Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing
  Communication / Advertising or equivalent
• – Certification in Digital Media / SEO / SEM / Ecommerce/Strategy or Planning will be added honors
• – 5- 8 years of work experience with a brand, digital/social/advertising/creative/media agency

TECHNICAL SKILLS REQUISITE

• – Comprehensive knowledge of Social Media Channels, Digital Media, Online Marketing and Publishing
  Platforms and is abreast with latest industry trends, model, communication concepts, practices, tools,
  etc.
• – Proven ability to develop and execute large-scale digital media campaigns with measurable success
• – Dynamic written communication, presentation and oration skills; strong hold on language
• – Functional expert exhibiting balanced analytical and strategic thinking ability
• – A business and brand thinker, understanding the relationship between media and business outcomes
• – Strong understanding of the changing role of digital media in brand development and ability to use
  insights for business benefits
• – Highly organised to be able to handle multiple deadline driven projects and workflows
• – Able to lead, mentor and scale a team of highly skilled individuals

BEHAVIOURAL SKILLS REQUISITE

• – Eagerness to learn and explore various facets of the job with an enthusiasm to share learning with
  others
• – An enthusiast and fanatic of new-age digital advertising
• – Expresses clearly, an active listener and effectively communicates constructive feedback and
  instruction
• – Must be able to perform and be collaborative under pressure situations and tight deadlines
• – Must be adept to working in a dynamic team structure
• – Willingness to undertake a variety of work not limited to the role/job specifications with an
  ongoing commitment to achieving high-quality results
• – Exhibits sound judgment in making quick and important decisions
• – Able to effectively communicate up and down through the management chain