WAT The People

We practise a healthy respect for ideas, no matter where they come from.
Here’s a sneak peek into us.

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Core

These are the sharp minds that bring to the table a dynamic mix of industry knowledge, creative and strategic thinking.

Heeru-Dingra

Heeru Dingra

Chief Executive Officer, Isobar India Group

The buck stops at her desk. She is the quintessential problem solver and the mind behind some of the most memorable company-wide initiatives that encompass both clients and employees. Her belief in WATConsult’s ability to use Digital to make a difference has birthed projects ranging from wacky to socially conscious.

Having studied from the Stanford University Graduate School of Business, Heeru has an in-depth understanding of Mergers and Acquisitions and played a key role in the acquisition process of the Company.

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Mahesh Nazare

Director - HR And L&D

Connecting with people and enriching their experiences is synonymous with the progress and growth of any organization. Mahesh ensures that every individual is more than just an employee code. He carries a wide-ranging experience of 18 years in the Learning & Development space, both in the Indian and Asian market working across different industries and verticals.

A certified NLP Practitioner and communication expert, he has trained a wide variety of people ranging from Business Leaders to Celebrities, Focusing on topics such as Emotional Intelligence, Personality Development, Creativity, Presentation Skills, Business Communication and Teamwork.

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Sahil Shah

Managing Partner, WATConsult

If it can be done then now is the best time. This mantra has governed everything that Sahil worked towards in his 12 year long journey in the digital landscape. It’s probably why he is always ahead of the curve and able to spot trends before they trended. His evolution from the man in the trenches to leading client servicing teams, to heading them, to establishing media capabilities and finally charting the course of the agency means he knows where WATConsult came from, and has a lot of ideas about where it should be going.

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Sabiha Khan

EVP, Creative Strategy & Account Planning

Sabiha sees the design in the disorder that is the internet. This keen edge has been honed over the 13 years she has spent guiding brands and her teams through the uncharted, right from the advent of social media to its constantly evolving form we see today. It is her belief that truly path breaking advertising can only happen if its rooted in deep insights.

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Manika Juneja

EVP, Operations

Even with 12+ years of experience in marcom and business operations under her belt, Manika’s enthusiasm for Digital Marketing is unparalleled.

She has been on both sides of the aisle, fulfilling roles as a marketer & as an agency professional, which lets her bring a holistic perspective to Brand Management & Marketing for our clients at WATConsult.

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Sahil Siddiqui

VP, Creative Strategy

Fondly known as ‘baba’ by clients and colleagues alike, Sahil is a true blue creative professional, the kind that talks to strangers for insights and buys ridiculous knick knacks for inspiration. With over 10 years of core digital experience, he has a proven track record of effectiveness that comes from digging deep for human truths. He believes in making data work hard for the benefit of the creative.

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Careers

Luck is an opportunity. Hard-work is perseverance. We want people who strive to make a mark beyond marks. So, if you think you’ve got what it takes, hit us up with your details.

Careers at WATConsult
Current Openings

If you are hungry to launch the next big idea on digital then this one’s for you.

Job Description

  • Create, curate and implement engaging digital content for the assigned brands
  • Manage social & digital presence of the assigned brands including overall execution, online response management and maintenance of respective online media properties.
  • Keeping hands-on interaction across online platforms viz. Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest, relative blogs, forums and more
  • Actively collaborate with respective internal teams for meeting the project & campaign requirements on a daily basis
  • Sharing creative input on ideas and campaigns by virtue of having primary experience in managing & interacting with the online consumers and the brand
  • Track all platforms and share assistance in its evaluation on regular basis by generating reports for brands/campaigns performance
  • Track and conduct competitor analysis to assist in providing data for comprehensive understanding on the competitor & brand performance on digital media platforms
  • Actively respond and react to the changes within online media networks viz. changes in functionality, methods of engagement, addition of new features and more
  • Learn media & respective online tools in order to master it for future course thus aiding the brand
  • Participate to manage and update partner websites as deemed necessary
  • Overcome and manage routine challenges
  • Attend & cover events as deemed necessary
  • Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects
  • Keeping abreast with new trends in digital industry

QUALIFICATIONS REQUISITE

  • Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent
  • Certification in Digital Media / SEO / SEM will be added honours
  • 0-2 years of work experience with a brand, digital/social/advertising/creative/media agency

TECHNICAL SKILLS REQUISITE

  • Professional-level proficiency in English
  • Basic Knowledge of Social Media Channels, Digital Media and Online Marketing
  • Proficient in content marketing theory and application
  • Excellent written, oral communication and presentation skills
  • Attention to detail and an ongoing commitment to achieving high-quality results
  • Must be informed and active follower of latest industry trends, marketing campaigns and the next viral video trend

BEHAVIOURAL SKILLS REQUISITE

  • Enthusiastic and eager to learn and explore various facets of the job
  • Passionate about new-agpe digital advertising
  • Expresses clearly and an active listener to constructive feedback and instructions
  • Must be able to perform and be collaborative under pressure situations and tight deadlines
  • Must be adept to working in a dynamic team structure

If you can tell RGB from CMYK and everything in between then this one’s for you.

Job Description

  • Create designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design. concepts.
  • Determine size and arrangement of illustrative material and copy, and select style and size of type.
  • Extensive use of Corel draw & Photoshop to create and generate new images.
  • Review final layouts and suggest improvements as needed.
  • Confer with the managers to discuss and determine layout design.
  • Develop graphics and layouts for product illustrations, company logos, and Internet websites.
  • Prepare illustrations or rough sketches of material, discussing them with clients and/or supervisors and making necessary changes.
  • Study illustrations and photographs to plan presentation of materials, products, or services.
  • Responsibility for hands on designing within social media sites such as facebook, twitter etc
  • Use great web etiquette to ensure the right message is delivered through the right channels without offending or annoying anyone
  • Deliver real time designs relevant to social media spaces which dynamically engages the audience
  • Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives
  • Be enthusiastic but be responsible.

QUALIFICATIONS REQUISITE

  • Candidate must possess at least a Professional Certificate, Diploma, Advanced/Higher/Graduate Diploma, Bachelor’s Degree, Post Graduate Diploma or Professional Degree in Mass Communication or equivalent.

TECHNICAL SKILLS REQUISITE

  • Professional-level proficiency in English
  • Basic Knowledge of Social Media Channels, Digital Media and Online Marketing
  • Proficient in content marketing theory and application
  • Excellent written, oral communication and presentation skills
  • Attention to detail and an ongoing commitment to achieving high-quality results
  • Must be informed and active follower of latest industry trends, marketing campaigns and the next viral video trend

BEHAVIOURAL SKILLS REQUISITE

  • Good spoken and written communication skills.
  • Positive thinking and results oriented.
  • Ability to work with minimum supervision.
  • Ability to work under pressure and meet deadlines.
  • Ability to multitask and prioritize responsibilities.
  • Strong attention to details.

If you are hungry to launch the next big idea on digital then this one’s for you

DIGITAL MEDIA EXECUTIVE

KEY OBJECTIVE OF THE ROLE

  • A Digital Media Executive is required to create content and execute digital media campaigns crafted for
    the brands. As a representative of WATConsult, the personnel will aid its clients in delivering value for campaigns
    by means of designing meaningful content/communication, thereby ensuring that the strategy is adhered
    within the context of the assignment thus contributing to overall brand management and achieving
    excellence.

KEY RESPONSIBILITIES

  • Create, curate and implement engaging digital content for the assigned brands
  • Manage social & digital presence of the assigned brands including overall execution, online response
    management and maintenance of respective online media properties.
  • Keeping hands-on interaction across online platforms viz. Facebook, Twitter, Instagram, LinkedIn,
    YouTube, Snapchat, Pinterest, relative blogs, forums and more
  • Actively collaborate with respective internal teams for meeting the project & campaign requirements on
    a daily basis
  • Sharing creative input on ideas and campaigns by virtue of having primary experience in managing &
    interacting with the online consumers and the brand
  • Track all platforms and share assistance in its evaluation on regular basis by generating reports for
    brands/campaigns performance
  • Track and conduct competitor analysis to assist in providing data for comprehensive understanding on
    the competitor & brand performance on digital media platforms
  • Actively respond and react to the changes within online media networks viz. changes in functionality,
    methods of engagement, addition of new features and more
  • Learn media & respective online tools in order to master it for future course thus aiding the brand
  • Participate to manage and update partner websites as deemed necessary
  • Overcome and manage routine challenges
  • Attend & cover events as deemed necessary
  • Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns &
    projects
  • Keeping abreast with new trends in digital industry

QUALIFICATIONS REQUISITE

  • Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising
    or equivalent
  • Certification in Digital Media / SEO / SEM will be added honours
  • 0-2 years of work experience with a brand, digital/social/advertising/creative/media agency

TECHNICAL SKILLS REQUISITE

  • Professional-level proficiency in English
  • Basic Knowledge of Social Media Channels, Digital Media and Online Marketing
  • Proficient in content marketing theory and application
  • Excellent written, oral communication and presentation skills
  • Attention to detail and an ongoing commitment to achieving high-quality results
  • Must be informed and active follower of latest industry trends, marketing campaigns and the next viral
    video trend

BEHAVIOURAL SKILLS REQUISITE

  • Enthusiastic and eager to learn and explore various facets of the job
  • Passionate about new-age digital advertising
  • Expresses clearly and an active listener to constructive feedback and instructions
  • Must be able to perform and be collaborative under pressure situations and tight deadlines
  • Must be adept to working in a dynamic team structure

If you are hungry to launch the next big idea on digital then this one’s for you.

SENIOR DIGITAL MEDIA EXECUTIVE

KEY OBJECTIVE OF THE ROLE

  • A Senior Digital Media Executive is responsible to implement and supervise digital media activities for the assigned brands.
    As a representative of WATConsult, the personnel will aid its clients in delivering value for campaigns by means of conceptualization
    and implementation of strategies & campaigns thereby contributing to overall brand management and achieving excellence in its
    expectation with the team.

KEY RESPONSIBILITIES

  • Formulate, curate, create, devise engaging digital content and campaign strategies across relative platforms for the assigned
    brands
  • Manage and supervise social & digital presence of the assigned brands including overall execution, online response management
    and maintenance of respective online media properties.
  • Engage in hands-on interaction across online platforms viz. Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest,
    Websites, Mobile Apps, Relative blogs, Forums and more
  • Actively collaborate with respective internal teams to conceptualize and execute the project & campaign requirements on routine
    basis thereby building internal teams’ partnership
  • Assist in formulating strategies by sharing creative input on ideas for campaigns by virtue of having primary experience in
    engaging & interacting with the online consumers and the brand
  • Prepare analysis, review & reports on campaign effectiveness by tracking KPI’s measuring the impact of social & digital media
    strategies
  • Plan & prepare monthly & quarterly campaign plans for the brand
  • Be actively involved in SEO/Tech/Media/ORM efforts with the support team(s)
  • Proactively respond and react to the changes within online media networks viz. changes in functionality, methods of engagement,
    addition of new features and more
  • Responsible to manage and update partner websites in collaboration with internal teams as deemed necessary
  • Master media workflow & respective online tools thus aiding the brand
  • Collaborate and guide the immediate team members- Digital Media Executive(s)
  • Manage and overcome routine challenges
  • Liaison with the client thus maintain first level contact with brand POCs
  • Attend & cover on-ground events & workshops as deemed necessary
  • Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects
  • Make efficient use of new trends in digital industry for regular research and to devise implementation of related studies &
    techniques in routine

QUALIFICATIONS REQUISITE

  • Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or
    equivalent
  • Certification in Digital Media / SEO / SEM / Ecommerce will be added honors
  • 1-3 years of work experience with a brand, digital/social/advertising/creative/media agency

TECHNICAL SKILLS REQUISITE

  • Professional-level proficiency in English
  • Advanced knowledge of Social Media Channels, Digital Media and Online Marketing, abreast with latest industry trends,
    marketing campaigns and the next viral video trend
  • Proficient in content marketing theory and application, maintains excellent writing and language skills
  • Excellent oral and written communication, presentation, analytical & collaborative skills
  • Highly organized to be able to handle multiple deadline driven projects and workflows
  • Able to manage and accommodate with the team members
  • Should have a keen eye for detail

BEHAVIOURAL SKILLS REQUISITE

  • Eagerness to learn and explore various facets of the job with an enthusiasm to share learning with others
  • An enthusiast and fanatic of new-age digital advertising
  • Expresses clearly and an active listener to constructive feedback and instructions
  • Must be able to perform and be collaborative under pressure situations and tight deadlines
  • Must be adept to working in a dynamic team structure with an ongoing commitment to achieving high-quality results
  • Willingness to undertake a variety of work not limited to the role/job specifications.

If you can manage yourself, your clients and the people who work with you, then give this a shot.

DEPUTY ACCOUNT MANAGER

KEY OBJECTIVE OF THE ROLE

  • A Deputy Account Manager is responsible to consult the client and ensure effective implementation of planned campaigns for the
    assigned brands. As a representative of WATConsult, the personnel will aid its clients in delivering value for campaigns by means of
    innovative communication solutions, conceptualization and detailed analysis of strategies & campaigns thereby contributing to
    overall brand management and achieving excellence with the team.

KEY RESPONSIBILITIES

  • Act as client’s constructive point of contact for digital management matters
  • Suggest, design and effectively implement set digital strategies, projects to increase ROI for assigned brands basis their specific
    requirements
  • Act as a gatekeeper for content posted to all channels; review and edit posts to ensure accuracy and adherence to brand voice and
    standards; curate, manage all published content
  • Proactively collaborate with respective internal teams to conceptualise and execute the project & campaign requirements on
    routine basis thereby nourishing internal teams’ partnership
  • Set and monitor KPI’s measuring the impact of digital media strategies, and analyze, review, and report on effectiveness of
    campaigns
  • Proactively guide teams’ response and reaction to the changes within online media networks viz. changes in functionality,
    methods of engagement, addition of new features and more
  • Monitor and oversee social media buzz reporting and communication; manage social listening vendor(s), and solutions for
    premium social media reporting
  • Effectively utilizing media & respective online tools thus aiding the brand strategy
  • Planning & presenting Monthly, Quarterly & Bi-Annual Campaign plans for the brand
  • Ensure that campaign deliverables meet requirements and exceeds expectations
  • Maintain frequent contact with clients thereby fostering a strong, long-term relationship
  • Address respective client queries timely and effectively
  • Identify new opportunities, manage existing clients and help in business growth
  • Attend & oversee coverage during on-ground events & workshops as deemed necessary
  • Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects
  • Effectively overcome and manage critical challenges with passion and precision
  • Make efficient use of new trends in digital industry for regular research and to devise implementation of related studies &
    techniques in routine
  • Be actively involved in SEO/Tech/Media/ORM/Research/Ecommencify efforts with the support team(s)
  • Effectively manage, guide & train the immediate team of Digital Media Executive(s) & Sr. Digital Media Executive(s)

QUALIFICATIONS REQUISITE

  • Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or
    equivalent
  • Certification in Digital Media / SEO / SEM / Ecommerce/Strategy or Planning will be added honors
  • 3-4 years of work experience with a brand, digital/social/advertising/creative/media agency

TECHNICAL SKILLS REQUISITE

  • Advanced knowledge of Social Media Channels, Digital Media and Online Marketing and abreast with latest industry trends, model,
    communication concepts, practices, tools, etc.
  • Dynamic written communication, presentation and oration skills; strong hold on language
  • Innate balanced analytical and strategic thinking ability
  • A brand thinker, understanding the relationship between media and business outcomes
  • Strong understanding of the changing role of digital media in brand development
  • Highly organized to be able to handle multiple deadline driven projects and workflows
  • Able to mentor/train, manage and guide a team of highly skilled individuals

BEHAVIOURAL SKILLS REQUISITE

  • Eagerness to learn and explore various facets of the job with an enthusiasm to share learning with others
  • An enthusiast and fanatic of new-age digital advertising
  • Expresses clearly and an active listener to constructive feedback and instructions
  • Must be able to perform and be collaborative under pressure situations and tight deadlines
  • Must be adept to working in a dynamic team structure
  • Willingness to undertake a variety of work not limited to the role/job specifications with an ongoing commitment to achieving highquality results

If planning is your favourite obsession, then this is for you.

GROUP ACCOUNT MANAGER

KEY OBJECTIVE OF THE ROLE

  • A Group Account Manager is responsible of client-delivery for key accounts, with revenue responsibility. As
    a representative of WATConsult, the personnel will aid in client servicing, account management, brand
    communication, digital marketing and leading large teams thereby contributing to overall brand
    management and achieving excellence in its expectation.

KEY RESPONSIBILITIES

  • Lead multiple project/brand(s) simultaneously, ensure optimum delivery and strong integration across
    the organization
  • Pilot projection plans (short term and long term) with key business/ brand partners to lead and execute
    innovative award-winning campaigns for leveraged growth of brand
  • Manage and meet revenue & budgeting for all key accounts
  • Heighten advertising revenue through innovative digital advertising and other monetization efforts
  • Enrich client-agency relationship, effectively engage with clients, understand their digital media
    engagement needs and objectives, devise an imperative plan of action to ensure successful execution
  • Lead the programming, management, measurement, monitoring, reporting of campaigns performance
    and recommend the foremost option to achieve enhanced and sustainable growth results
  • Drive brainstorming sessions for generating new and innovative growth strategies
  • Develop a deep understanding of the target audience to build customer personas thus identify how these
    different cohorts contribute to revenue
  • Spearhead the content calendar, targeting the different customer personas, which entails onsite visual
    merchandising, social media editorial content, community management, and other online engagements
  • Drive innovative yet effective content marketing strategies to aid the brand/private labels/new
    launches
  • Oversee digital asset creation & management (videos, websites, mobile apps and more) as deemed
    necessary
  • Oversee management of creative process for digital media-specific design assets and intervene the
    Creative Team efforts as required to ensure that strong marketing standard methodologies are being
    met
  • Monitor and ensure delivery of optimum quality within designated timelines by collaborating closely
    with Internal /External teams
  • Analyze digital assets of competitor in order to ascertain best practices and improvise implementation
    of similar to advantage
  • Amplify the focus on fundamentals of brand’s business and similarly identify new avenues to leverage
    brand’s business growth
  • Proactively identify and evaluate emerging trends, technologies and insights; provide thought
    leadership and perspective for optimization and adoption where appropriate
  • Act as a digital media liaison for all internal and external stakeholders; ensure set commercials
    guidelines are met
  • Arbitrate to provide swift, astute and effective resolutions for scathing challenges, bottlenecks,
    client/customer escalations, campaign issues, etc.
  • Provide tactical assistance in online/offline publishing, PR activities and case studies on frequent basis
  • Determine the optimal staffing assignments in order to efficiently lead new business initiatives
  • Build, Drive and Superhead a large team of creative subordinates for respective key accounts focused on
    generating organic growth and direct revenues
  • Liaison and collaborate with external stakeholders for campaigns & projects to oversee and lead
    respective commercials and negotiations as required
  • Ensuring adherence to accounting diligence through supervising/overseeing estimates, PO, invoicing
    and final payment release for owned accounts
  • Establish a productive and empowering working environment with adhering control on minimum
    attrition rate thereby building a team which meets business and company goals
  • Strengthen knowledge-sharing for subordinates across all disciplines, provide with necessary trainings
    & tools to fortify their core expertise and aid in continued career growth

QUALIFICATIONS REQUISITE

  • Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing
    Communication / Advertising or equivalent
  • Certification in Digital Media / SEO / SEM / Ecommerce/Strategy or Planning will be added honors
  • 6.5 – 9 years of work experience with a brand, digital/social/advertising/creative/media agency

TECHNICAL SKILLS REQUISITE

  • Dynamic written communication, presentation and oration skills; strong hold on language
  • Functional expert exhibiting balanced analytical and strategic thinking ability
  • Comprehensive knowledge of Social Media Channels, Digital Media, Online Marketing and Publishing
    Platforms and is abreast with latest industry trends, model, communication concepts, practices, tools,
    etc.
  • Proven ability to use insights drawn from research on industry changes for business benefits
  • A business and brand astute, correlates the relationship between media and business outcomes
  • Ability to develop and execute large-scale innovative award winning social/digital media campaigns
    manifesting measurable success
  • Highly organised to be able to handle multiple deadline driven projects and workflows
  • Strong leadership skills ; ability to mentor and scale highly skilled subordinate teams

BEHAVIOURAL SKILLS REQUISITE

  • Eagerness to learn and explore various facets of the job with an enthusiasm to share learning with
    others
  • An enthusiast and fanatic of new-age digital advertising
  • Innate strong risk orientation skill; ability to deal with ambiguity, think through and act on
    different options with limited available information
  • Be hard-working and diligent, discipline to convert strategy into action
  • Must be adept to working in a dynamic team structure and able to be collaborative and perform
    under pressure situations and tight deadlines
  • Able to effectively communicate up and down through the management chain
  • Expresses clearly, an active listener and effectively communicates constructive feedback and
    instruction
  • Willingness to undertake a variety of work not limited to the role/job specifications with an
    ongoing commitment to achieving high-quality results

If you can tell RGB from CMYK and everything in between then this one’s for you.

CREATIVE DESIGNER

KEY OBJECTIVE OF THE ROLE

  • A creative designer is responsible for creating and maintaining the ‘look and feel’ of a line of products
    and brand presence in the many digital and social networking venues available on the Internet.

KEY RESPONSIBILITIES

  • Create designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic
    design. concepts.
  • Determine size and arrangement of illustrative material and copy, and select style and size of type.
  • Extensive use of Corel draw & Photoshop to create and generate new images.
  • Review final layouts and suggest improvements as needed.
  • Confer with the managers to discuss and determine layout design.
  • Develop graphics and layouts for product illustrations, company logos, and Internet websites.
  • Prepare illustrations or rough sketches of material, discussing them with clients and/or supervisors and
    making necessary changes.
  • Study illustrations and photographs to plan presentation of materials, products, or services
  • Responsibility for hands on designing within social media sites such as facebook, twitter etc
  • Use great web etiquette to ensure the right message is delivered through the right channels without
    offending or annoying anyone
  • Deliver real time designs relevant to social media spaces which dynamically engages the audience
  • Work closely with the offline marketing and online marketing team as well as the IT/web team to
    ensure coherent delivery of activities aligned to strategic objectives
  • Be enthusiastic but be responsible.

QUALIFICATIONS REQUISITE

  • Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising
    or equivalent
  • Diploma/Certification in Graphic & Creative design and animation will be added honours
  • 0-2 years of work experience with a brand, digital/social/advertising/creative/media agency

TECHNICAL SKILLS REQUISITE

  • The candidate should be able to work on Photoshop,Illustrator, Adobe, Corel Draw ,Flash,Gif etc
  • Experience in image editing, designing of website layouts, banners, posters, Landing pages,
    email/banner creative.
  • The ideal person must be energetic, creative, an excellent designer and internet-savvy.

BEHAVIOURAL SKILLS REQUISITE

  • Good spoken and written communication skills.
  • Positive thinking and results oriented.
  • Ability to work with minimum supervision.
  • Ability to work under pressure and meet deadlines
  • Ability to multitask and prioritize responsibilities.
  • Strong attention to details.

Fun and informative online interactions with the customers can take the brand to great heights! Do you have climbing gear ready?

JUNIOR ONLINE REPUTATION MANAGEMENT (JR. ORM) EXECUTIVE

KEY OBJECTIVE OF THE ROLE

  • A Jr. ORM Executive is responsible to monitor, connect, converse, engage and enhance brand’s online reputation.
    Be a representative of WATConsult, aids its clients by acting as a central point of contact for leveraging brand’s online
    reputation; to support various objectives for reputation, branding and audience engagement.

KEY RESPONSIBILITIES

  • Actively monitor and review user comments, suggestions, feedback and complaints across social handles and platforms
    manually and using the related tools wherever possible
  • Connect, converse and engage with the target audience on digital platforms & across, on behalf of the brand thereby
    attending response management
  • Promptly respond to negative comments, feedbacks, redressing complaints within client’s specified turn-around time
    thus making the user journey with the brand worthwhile
  • Create brand awareness by primary means of addressing user queries and maintaining the brand reputation by
    changing the perception of people online
  • Acknowledging compliments & showcasing the same on brand social media pages
  • Effectively identifying and utilising social listening tools for response management
  • Sharing the brand comments on real-time basis with the respective brand associates/managers
  • Categorise data, prepare and share reports depicting an overview of the brands performance, feedback reports
    consisting of the existing/current pinpoints of the brand along with suggestions to address and eliminate those
    pinpoints successfully
  • Assist the brand to effectively position itself, eliminate weak-links, leverage strength-points and tap the target audience
    by collecting, collating and sharing insights through analysis of incoming audience’s comments, conversations,
    complaints and feedbacks about the brand
  • Recommending suggestions for improvements by preparing presentation reports over conversations analysed through
    tool comprising the below;
    1. What are people talking the most about the brand- sentiment summary?
    2. Which social platform or a blog or a review site has received the maximum buzz in terms of people talking?
    3. Any specific enhancement people want from the brand?
    4. Any particular aspect of existing customers dislike about the brand?
    5. Which particular state or region from where conversations are highest or lowest?
    6. Giving a way forward strategy and providing a new direction to the brand for making the consumer experience
      better?
    7. Benchmarking our brand against competition on the same metrics?
  • Maintain and circulate daily, weekly and monthly ORM reports to internal departments for their information and
    further action
  • Assist in new benchmarks within social care

QUALIFICATIONS REQUISITE

  • Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent
  • Certification in Digital Media / SEO / SEM / Ecommerce will be added honours
  • 0-2 years of work experience with a brand, digital/social/advertising/creative/media agency

TECHNICAL SKILLS REQUISITE

  • Professional-level proficiency in English, excellent written & oral communication, MS-Excel skills
  • Good knowledge of Social Media Channels, Digital Media and Online Reputation management is a must
  • Basic knowledge of social media/digital listening tools like Hootsuite Insights, etc.
  • Must be informed and active follower of social and digital space trends and activity and possess a keen eye for detail

BEHAVIOURAL SKILLS REQUISITE

  • Enthusiastic and eager to learn and explore various facets of the job, new-age digital advertising
  • Must be able to perform and be collaborative under pressure situations and tight deadlines
  • Must be adept to working in a dynamic team structure

Fun and informative online interactions with the customers can take the brand to great heights! Do you have climbing gear ready?

SENIOR ONLINE REPUTATION MANAGEMENT (SR. ORM) EXECUTIVE

KEY OBJECTIVE OF THE ROLE

  • A Sr. ORM Executive is responsible to monitor, connect, converse, engage and enhance brand’s online reputation.
    Be a representative of WATConsult, aids its clients by acting as a central point of contact for leveraging brand’s online
    reputation; to support various objectives for reputation, branding and audience engagement.

KEY RESPONSIBILITIES

  • Possesses complete functional understanding of the brands handled by subordinate team members; own responsibility
    to manage execution and reporting
  • Ensure the expected turn-around time is delivered
  • Responsible to allocate work & ensure that work is well managed and accomplished in cases of possible sudden
    resource crunch
  • Learning analytics, amalgamate ORM and analytics together to deliver objectives
  • Overlooking the complete operations aligned to subordinate team member comprising the following;
    1. Overlooking the social media pages & across the web through tool/manually once a day to ensure no conversation
      is missed
    2. Checking reports, its analysis & adding more value to it
    3. Advancing the reports to be more insightful by constantly upgrading the same
    4. Inculcating the brand values in subordinates thereby assist their growth and learning
    5. Complete coordination with the client & internal CS team
    6. Managing the campaigns run for the brand
    7. Providing with the campaign reports
    8. Preparing pitch reports basis performance and insights
    9. Revamping the look & feel of brand reports every quarter
    10. Keeping a regular eye on the competition & providing meaningful suggestions & way forward to the brand
    11. Inspect all reports before they are shared with the clients
    12. Ensuring that the timelines are followed & any imperative demand by the client is met successfully
  • Constantly seek to make value additions in the tool thereby add value to the brand
  • Executing all the briefs coming from CS team along with the Deputy ORM manager & delivering as expected
  • Regularly attend client meeting and foster a fruitful client-agency relationship
  • Share timely feedback of the subordinates with the managers & also recommending suggestions for improvised
    operating
  • Constantly search and identify for possible new platform where the brand is mentioned
  • Seeking innovative and effective ways for how brand can communicate with target audience on several platforms
  • Analysing and preparing brand performance comparative report on monthly and quarterly basis

QUALIFICATIONS REQUISITE

  • Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent
  • Certification in Digital Media / SEO / SEM / Ecommerce will be added honours
  • 1-3 years of work experience with a brand, digital/social/advertising/creative/media agency

TECHNICAL SKILLS REQUISITE

  • Professional-level proficiency in English, excellent written & oral communication, MS-Excel skills
  • Advanced knowledge of Social Media Channels, Digital Media and Online Reputation management is a must
  • Comprehensive knowledge of social media/digital listening tools like Hootsuite Insights, etc.
  • Must be informed and active follower of social and digital space trends and activity and possess a keen eye for detail

BEHAVIOURAL SKILLS REQUISITE

  • Enthusiastic and eager to learn and explore various facets of the job, new-age digital advertising
  • Must be able to perform and be collaborative under pressure situations and tight deadlines
  • Must be adept to working in a dynamic team structure

If planning is your favourite obsession, then this is for you.

LEAD ACCOUNT MANAGER

KEY OBJECTIVE OF THE ROLE

  • A Lead Account Manager is responsible to overview, consult & build strong relationships with the Client,
    while planning & tracking projects to the highest standard possible. As a representative of WATConsult, the
    personnel will aid in leading, developing, executing and measuring strategies across digital media platforms
    to meet the objective & requirement for the associated brands thereby contributing to overall brand
    management and achieving excellence in its expectation.

KEY RESPONSIBILITIES

  • Lead multiple project/brand(s) simultaneously and ensure strong integration across the organization
  • Act as a consultant for clients for all digital management matters
  • Spearhead and guide team members who are responsible for engagement, moderation and social
    customer support across the social / digital web
  • Manage, lead the creative process for digital campaigns and work closely with the Creative Team to
    ensure that strong marketing standard methodologies are being met.
  • Deliver highest level of quality within designated timelines by collaborating closely with Internal teams
    such as production, media, creative, others and External partners such as consultants, influencers,
    vendors etc. to suggest improvisation as necessary in SEO / Tech / Video / Media / ORM, other efforts
  • Become a strategic point of contact for clients and establish strong relationship with different
    stakeholders-internal as well as external
  • Pursue, assess and deliver regular feedback, analysis and reporting on effectiveness of social and digital
    campaigns, build new strategies as appropriate and share projection plans (bi-annual & annual) with
    key business/ brand partners for brands enhanced growth
  • Focus on fundamentals of brand’s business and similarly identify new avenues to leverage brand’s
    business growth
  • Determine the optimal staffing assignments in order to efficiently lead new business initiatives
  • Foster a productive and empowering working environment with adhering control on minimum attrition
    rate thereby building a team which meets business and company goals
  • Efficiently lead the subordinate team in finding creative solutions to both client and internal challenges,
    strengthen knowledge-sharing across all disciplines, provide with necessary trainings & tools to fortify
    their core expertise and aid in continued career growth
  • Effectively meet quarterly/bi-annual/annual targets with respect to the allocated business
  • Improve and build advertising revenue through digital advertising and other monetization efforts
  • Liaison and collaborate with external stakeholders for campaigns & projects to oversee and lead
    respective commercials and negotiations as required
  • Ensuring adherence to accounting diligence through supervising/overseeing estimates, PO, invoicing
    and final payment release for owned accounts
  • Effectively overcome and resolve complex internal bottlenecks, external client/customer escalations and
    campaign issues
  • Proactively suggest and implement revolutionary changes within online media networks basis the
    insight produced from ongoing industry research
  • Own and publish PR activities & case studies on quarterly/bi-annual basis
  • Tactically lead and oversee on-ground events & workshops as deemed necessary

QUALIFICATIONS REQUISITE

  • Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing
    Communication / Advertising or equivalent
  • Certification in Digital Media / SEO / SEM / Ecommerce/Strategy or Planning will be added honors
  • 5- 8 years of work experience with a brand, digital/social/advertising/creative/media agency

TECHNICAL SKILLS REQUISITE

  • Comprehensive knowledge of Social Media Channels, Digital Media, Online Marketing and Publishing
    Platforms and is abreast with latest industry trends, model, communication concepts, practices, tools,
    etc.
  • Proven ability to develop and execute large-scale digital media campaigns with measurable success
  • Dynamic written communication, presentation and oration skills; strong hold on language
  • Functional expert exhibiting balanced analytical and strategic thinking ability
  • A business and brand thinker, understanding the relationship between media and business outcomes
  • Strong understanding of the changing role of digital media in brand development and ability to use
    insights for business benefits
  • Highly organised to be able to handle multiple deadline driven projects and workflows
  • Able to lead, mentor and scale a team of highly skilled individuals

BEHAVIOURAL SKILLS REQUISITE

  • Eagerness to learn and explore various facets of the job with an enthusiasm to share learning with
    others
  • An enthusiast and fanatic of new-age digital advertising
  • Expresses clearly, an active listener and effectively communicates constructive feedback and
    instruction
  • Must be able to perform and be collaborative under pressure situations and tight deadlines
  • Must be adept to working in a dynamic team structure
  • Willingness to undertake a variety of work not limited to the role/job specifications with an
    ongoing commitment to achieving high-quality results
  • Exhibits sound judgment in making quick and important decisions
  • Able to effectively communicate up and down through the management chain

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  • What’s your reason to wake up in the morning?
  • Describe your good, bad and ugly.
  • Tea or Coffee and why?
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