5th Floor, Parijat House,
Manjrekar Lane,
1076,
off Dr. E. Moses Road,
Worli Naka
Mumbai, Maharashtra
400 018
402, 4th Floor, MGF Mall, Near Select City Walk Mall,
Saket
New Delhi, Delhi
110017
302, 3rd Floor, Prestige Sigma, Vittal Mallya Grant Road
Bengaluru, Karnataka
560001
The e-commerce market in India has been witnessing an evolution in recent years with the emergence of newer formats like video and social commerce. Video commerce uses video content and platforms to promote and sell products and services online. The video commerce segment in India is still already on its way to being the next big thing in digital commerce. Video content consumption has been gaining traction and it will help creators to propel video-enabled commerce significantly in the coming years.
There were 146 million video commerce users in 2020 and it is expected to reach 216 million by the end of 2022, indicating an exponential growth of 47%. When brands put product videos on these platforms, customers perceive it well and a positive impression about the brand gets created. This further enhances customers’ confidence and helps in their purchase decision. When it comes to video content format, most of the customers prefer explainer content videos followed by customer testimonials and product demonstrations.
Insights in the report are further broken down by:
Devchand House, 6th Floor,
Shivsagar Estate,
C Block, Dr. Annie Besant Road,
Worli
Mumbai, Maharashtra
400 018
2nd & 3rd Floor,
AIHP Horizon, 445 Udyog Vihar Phase V,
Sector 19,
Gurugram, Haryana
122008
1st Floor, Alyssa No 23,
Richmond Road, Richmond Town,
Bengaluru, Karnataka
560025
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