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This research report goes in-depth to understand the usage of the internet in the local language in India.
Internet usage behaviour has changed over the past few years with more users accessing the Internet in local languages. Indians are well versed with at least two languages. People who are comfortable in speaking/writing/reading in the local language are also comfortable to use the internet in the local language. By the end of this year, WATConsult estimates close to 70% of all internet users will access the internet in the local language.
The advent of affordable 4G data and inexpensive handheld devices has facilitated the growth of video streaming applications, thereby increasing the app usage and content consumption. People prefer to use music, video, and social media apps to consume content in the local language.
The regional language content sector is in its nascent stage but there is an increasingly growing demand for regional language content. Since India is a diverse country with multiple languages and dialects, limited language support and content are some of the barriers to the adoption of online services in the local language.
In addition to identifying the local language usage of Indian Internet users, the report also explores the different segments of users based on their Internet usage behaviour in the local language.
Insights in the report are further broken down by:
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